Interview questions for Ms. Janette Toral :)

[Sarah Torres]

Hi Ms. Janette! First of all, We would like to express our gratitude po for entertaining aspiring infopreneurs like us po. This is our questionnaire po for our research :)


1. What are marketing strategies and tactics you use to market the products?
- How you drive traffic to their website
- How you build their email or subscriber list
- Promotional vehicles you use – like banners, pay-per-click ads, ezine ads

2. What are the kinds of information products that you sell on the internet?
- What information product chosen and why
- Advantages and disadvantages of information products - like ebook, ecourse, ezine, digital audio and video, and CDs
- Pricing the information product

3. What are the steps that you took to start an online business (What are the basic steps needed to start an online information marketing business?)
- How you got into online marketing
- What are the first steps you took
- Obstacles you met and how you overcame them
- Mistakes you made and what you learned from them

4. How long have you been in this information marketing business – and how much income more or less do you now make a year?

5. The capital, resources, and skills needed to put up the business.
- How much capital is needed
- How to convert material into a digital and downloadable ebook
- How to register a domain name and how much
- How to get a webhosting and how much
- How to set up an automatic email follow-up system
- How to process credit cards
- How to upload files to the website
- Creating a webpage – what software or program to use

6. From your experience, what is the most effective marketing system of selling information online?

7. The communication strategies that contributed to their success.
- How to write a persuasive website that sells
- How to convert visitors of our site into customers
- The value of color or graphics
- How to write attention-grabbing headlines for the site
- Incentives that make browsers buy
- The most important elements of a webpage

8. . What is the MOST IMPORTANT ADVICE or SECRET you would give to someone who wants to do information marketing through the web?


Hope to hear from you soon! May God bless you always and in all ways! :)

[Janette Toral]

Hi Sarah.

1. What are marketing strategies and tactics you use to market the products?
- How you drive traffic to their website

Answer: Writing relevant articles, getting site indexed by search engine, promotion through my mailing list and social network.

- How you build their email or subscriber list

answer: I have an opt in form in my website.

- Promotional vehicles you use – like banners, pay-per-click ads, ezine ads

answer: Direct plugs and ppc from time to time.

2. What are the kinds of information products that you sell on the internet?

answer: You can find what I sell at my website

3. What are the steps that you took to start an online business (What are the basic steps needed to start an online information marketing business?)

answer: concept, domain name, hosting, product development, promotion, maintenance.

- How you got into online marketing

answer: everyone who has a website is into online marketing

- What are the first steps you took
- Obstacles you met and how you overcame them
- Mistakes you made and what you learned from them

answer:
http://www.influentialblogger.net/2009/10/janette-toral-my-10-maven...
http://www.influentialblogger.net/2008/04/challenges-in-paid-member...
http://digitalfilipinoclub.blogspot.com/2007/08/lessons-learned-in-...

4. How long have you been in this information marketing business – and how much income more or less do you now make a year?

answer: Since 1999. I only disclose competitive data to club members.

5. The capital, resources, and skills needed to put up the business.
- How much capital is needed

answer: you have to put a value on your time.

- How to convert material into a digital and downloadable ebook

answer: i just convert them to pdf.

- How to register a domain name and how much

answer: visit netsol.com or godaddy.com

- How to get a webhosting and how much

answer: visit netsol.com or godaddy.com

- How to set up an automatic email follow-up system

answer: visit http://www.getresponse.com and http://groups.yahoo.com

- How to process credit cards

answer: visit http://www.paypal.com

- How to upload files to the website

answer: your webhost will tell you that.

- Creating a webpage – what software or program to use

answer: I use html / notepad

6. From your experience, what is the most effective marketing system of selling information online?

answer: mailing list

7. The communication strategies that contributed to their success.
- How to write a persuasive website that sells
- How to convert visitors of our site into customers
- The value of color or graphics
- How to write attention-grabbing headlines for the site
- Incentives that make browsers buy
- The most important elements of a webpage

Answer: I have handouts for this one that is given to club members for my webinars. You can also research them online. There are a lot of write-ups about it.

8. . What is the MOST IMPORTANT ADVICE or SECRET you would give to someone who wants to do information marketing through the web?

Answer: http://www.influentialblogger.net/2009/10/janette-toral-my-10-maven...

Sarah, in order to get response from resource persons, questionnaire needs to demonstrate enough effort to get to know the person you want to interview. However, I hope the response above will help.