Job Opening: E-Commerce and Social Media Manager

[Janette Toral]

The Peninsula Hotels (http://www.peninsula.com) is looking for an E-Commerce Manager. Here are the full details:

JOB TITLE: E-Commerce Manager

DEPARTMENT: Marketing

JOB SUMMARY
The E-Commerce Manager will report to the Director of Marketing and assist him/her to manage all website ontents, drive and orchestrate all online marketing related activities. The role will include hands-on management of website contents and more importantly create greater value for the hotel’s website and build more meaningful connections with guest through creative and innovative online strategies.

REPORTING RELATIONSHIP
Report to: Director of Marketing

WORKING HOURS
Office staff working hours

KEY JOB TASKS & RESPONSIBILITIES

1. Website
- perform and manage website updates through Sitecore
- ensure all website contents are in line with brand guidelines & adapted for online use
- work with hotel operations to drive contents update to the website in a timely manner
- source for valuable lifestyle content and develop tailored copy for use on website
- utilize Google Analytics to monitor and analyze website traffic and trends

2. Driving Revenue
- produce monthly report to monitor web booking production, online Gift Certificates, Amenities / Gifts sales
- Develop overall strategies and seasonal campaigns to increase business in each of the revenue streams
- Work closely with Revenue Manager to ensure rate/packages are available and displayed in the optimal manner to increase sales

2. SEO / SEM and Search Campaigns
- manage online media calendar to drive and orchestrate all online media campaign
- work closely with various hotel operations, such as F&B, Spa and Director of Revenue to understand demand and promotional needs
- work closely with corporate E-Commerce team to analyze and update metadata
- monitor and analyze competitors’ online activities and local online trends

3. IDS Sites
- ensure copy and image contents on IDS channels are optimized and up-to-date
- assess effective of each IDS channel and explore opportunities with new IDS sites
- work closely with Director of Revenue to understand demand needs within the year
- develop strategies and campaigns to target specific POS to increase sales

4. E-mail Campaigns
- Maintain calendar and schedule e-mail campaign throughout the year
- Work with corporate PR & E-Commerce team to produce e-mail campaigns
- Analyze the effectiveness of e-mail campaigns

5. Social Network
- use brand management tool to monitor user generated content
- manage contents posting on Fans Page
- respond to fans feedback or queries on fanspage
- ensure contents are Facebook adhere to corporate guidelines
- source for valuable lifestyle content and develop tailored copy for use on fanspage
- develop Facebook ads in timely manner to cross promote hotel promotions
- work with appointed agency to manage and update contents for advertisers

6. Human Resources Support
- work with corporate E-Commerce team and hotel HR Department to develop and update guidelines for online conduct
- Assist hotel HR Department to monitor staff postings relating to the work environment
- Update hotel HR Department on social network online trends in local market


RECOMMENDED GRADE & REMUNERATION
This will be a manager grade position. Grade & remuneration is to be in the range of Sales Manager to Revenue Manager / Director of Revenue, depending on qualification and experience.


APPLICANTS SCOPE

REQUIREMENTS
- Excellent English communication and online writing skills (and in local language – if applicable)
- Possess passion and/or knowledge of the luxury lifestyle or affluent travel market
- Commercial awareness and interest in trends and development in the online environment
- High level of creativity and innovative mindset
- Excellent interpersonal and communication skill
- Minimum 3 years of work experience in hospitality, luxury retail, advertising, marketing or digital industry
- High skilled in the use of MS Office (particularly Powerpoint and PhotoManager)

IDEAL COMPETENCIES
- Good knowledge and understanding of SEO & SEM
- Understanding of hotel or travel industry distribution channels
- Knowledge in programming or online programme
- Proficiency in using Photoshop

Parties interested can send their application letter and resume to Laurice Ignacio at [e-mail] (This is an urgent requirement.)