Nominate a Campaign: Blog Category

[Janette Toral]

The Blog category intends to spotlight on campaigns done through the done through blogs or tapping bloggers - either as an independent / individual effort or as an advertiser / marketer.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Review the judging criteria

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[plsburydoughboy]

1. Campaign name:

 

Cebu Pacific's Wandering Juan Travel Blog Contest

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

1. The Wandering Juan Travel Blog Contest seeks to recognize the best travel blog that inspires readers to travel through insightful writing, useful tips and beautiful visuals.

2. The Cebu Pacific Wandering Juan Travel Blog Contest is open to professional and amateur travel bloggers.

3. Nominees should be Philippine residents blogging in Filipino, English or Filipino-English for at least one year upon date of nomination.

4. The blogger may nominate himself/herself or can be nominated by his family and friends.

5. There is no nomination fee and the travel blogger is not required to have traveled via Cebu Pacific. The destination discussed in the post should, however, be about a Cebu Pacific destination. Complete list of destinations are available at www.cebupacificair.com.

6. The nominated blog must have its own site and URL dedicated to travel blogging. Posts about one’s travel on social networking sites are not part of the contest.

7. Nominations should be made under the following categories: --Leisure and Relaxation (includes entries on spa/medical tourism, shopping, entertainment, vacations and special personal events) --Culture and Heritage (includes entries on food, history, landmarks, and local festivals)
--Adventure and Sports (includes entries on indoor and outdoor sports, backpacking, sports events, extreme sports, camping, hiking and wildlife encounters)

8. Nominations will be accepted online via www.wanderingjuan.com from June 1, 2010 to July 31, 2010.

9. Nominations must include the blogger's best post for the selected category, a one to two-sentence description of the blog, and the website URL. The full nomination form is available on www.wanderingjuan.com.

10. A blogger can be nominated a maximum of three (3) times per category. Should a blogger be nominated more than three times in one category, only the first three will be considered.

11. Nominations will be judged on Creativity (quality of writing), Usefulness/Relevance (sharing of tips, resources and lessons from the trip), Visuals (photos, sketches and other visual tools), and Blog Feedback (positive reader response, how the blog encourages others to keep traveling).

12. Initial nominations will be ranked to determine the top 10 for every category. Another screening will be held to determine the final five per category.

13. The final five per category will be judged by a CEB representative, an online media expert, and a travel book author.

14. The following criteria will apply to the judging of blog post nominations in each category: Creativity (30%), Usefulness/Relevance (35%), Visuals (20%), and Blog Feedback (15%)

15. Winners in the main categories will get the following prizes:

•Leisure and Relaxation Category: One (1) two-month travel pass on any domestic destination from September to October, and one (1) Fun Tours package with three (3) days and two (2) nights accommodation for two (2) at Shangri-la Mactan Resort and Spa, Cebu.

•Culture and Heritage Category: One (1) two-month travel pass on any domestic destination from September to October, and one (1) Fun Tours package with three (3) days and two (2) nights accommodation for two (2) at Marco Polo Plaza, Cebu.

•Adventure and Sports Category: One (1) two-month travel pass on any domestic destination from September to October, and one (1) Fun Tours package with three (3) days and two (2) nights accommodation for two (2) at Hilton Resort and Spa, Cebu.

 

16. A special award will also be given for the Best Travel Blog Photography (a Fun Prints Picturebook Travelers Edition package) and the Best Travel with a Cause Blog (a “Green” Fun Tours package at Badian Island Resort and Spa, inclusive of three (3) days and two (2) nights stay for two (2), inclusive of breakfast and one-hour spa treatment).

17. Winners’ upcoming travel blog posts (on trips courtesy of Cebu Pacific) will also be exclusively posted on www.wanderingjuan.com from September to October 2010. They should also mention Fun Prints and Fun Tours in www.wanderingjuan.com throughout September-October 2010.

18. Awardees will be announced and awarded in August 2010.

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

 

official site 

 

http://www.wanderingjuan.com/index

 

Announcement in Biyahilo.com

 

http://www.byahilo.com/2010/05/31/cebu-pacific-is-giving-away-unlim...

 

Winners

 

http://www.wanderingjuan.com/nominees

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Cebu Pacific came up with a campaign that encouraged bloggers to travel the Philippines and write about it. Furthermore, they gave out prizes in several categories so that people were encouraged to engage in local tourism in alignment with their interests. If you could join this contest, it was really hard to resist the prizes of packaged tours and so many blogs participated and helped promote this contest. Overall, this contest benefited Cebu Pacific, the tourism blogging community and also all of local tourism.

[plsburydoughboy]

1. Campaign name:

 

Azrael's Merryland Alice in Wonderland pocket watch contests

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

Azrael ran two separate contests for the first three pocket watches and then for the final one.

 

The first contest:

 

1. Post a blog entry in your blog and post anything about "Alice in Wonderland" movie, if you need material, you can get materials here in my blog, just visit my movie feature about Alice in Wonderland movie. Be creative, any blog post style is ok.
2. Include a link of this contest in your blog and inform your readers that the movie will be available in all Philippine theaters starting March 4, 2010
3. Post your blog post url entry here in my comments box
4. Winner will be selected and be announced This Sunday - March 7
5. another contest will run on the following day, with different contest mechanics 
6. winners will be contacted via email for details on how to claim their prize.

 

The second contest:

 

I have one more of that limited edition pocket watch from the movie Alice in Wonderland. I like to thank Walt Disney Studio Philippines for sponsoring this blog contest.

to win this contest, then post a comment here in my blog (in this blog post) and share to us which part of the movie is the most important to you (or maybe your favorite part in the film).

winners will be selected with the best post and take home this cool limited edition pocket watch.
contest will close on March 23, 2010.

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

 

1st contest

 

http://azraelsmerryland.blogspot.com/2010/03/alice-in-wonderland-on...

 

1st contest winners

 

http://azraelsmerryland.blogspot.com/2010/03/winners-of-alice-in-wo...

 

2nd contest

 

http://azraelsmerryland.blogspot.com/2010/03/win-this-alice-in-wond...

 

final contest winner

 

http://azraelsmerryland.blogspot.com/2010/03/final-alice-in-wonderl...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Azrael had some really cool swag related to Disney's Alice in Wonderland to give away, and as a reward to his loyal blog readers, he setup the contest on his very own blog. Although modest compared to other contests, Azrael was able to set up a simple. fun, engaging contest.

[Heidi Kleiber]

1.Campaign name: My Million Hectare Run
2.. Campaign description / mechanics: (it should have start/end date, campaign objectives)
    Mechanics:

    1. Write a blog post answering the question: “Why do we need to restore 1M hectares of our forests?"    

        Include photos or videos of the impact of climate change (recommended but optional).
    2. In your entry, include a link to: Haribon Foundation, ClubTravelNOW! and Pinoy Holistic     Healthcare.
    Add a Facebook 'Like' widget on your blog entry and get your friends to like your post.
    3. Post links of your entries at the comments box below.

    Prizes at Stake:

    1 winner 3D/2N Lake Sebu Backpacking Tour (Adventure and Cultural Exploration) worth Php7,000
    1 winner of 3 GCs from ClubTravelNOW! worth Php1,500
    1 winner GCs of Spa/Massage for 2 persons at Confetti Spa worth Php1,000
    1 winner gift pack from Haribon Foundation

    Consolation Prizes:

    10 winners of GCs from ClubTravelNOW! worth Php500 each
    Consolation prize winners will be determined by ClubTravelNOW!

    Terms and Conditions:

    • Winning entries will be determined by:

         1. Quality and relevance
              2. Number of likes

    • Entries will be accepted until November 30. On December 1, all winning entries will be posted on the     sponsors’ Facebook Fan Pages: Haribon Foundation, ClubTravelNOW! and Pinoy Holistic Healthcare.

    • In case of a tie (same number of likes), the entry posted earlier will be prioritized.
    • ClubTravelNOW! GCs can be redeemed on any ClubTravelNOW! Trip from December 2010 to June     2011. Only one (1) GC may be used per trip. GCs are not convertible to cash, but transferable. GCs     may not be used with any other promotional discounts. ClubTravelNOW! Members can only avail one     discount per trip.

    • Free 3D/2N Lake Sebu Backpacking Tour can be redeemed from January to November 2011. The     package includes 3D/2N accommodation, full meals, land transportation, guide and park fees for     adventure and cultural tour of Lake Sebu including the Zipline Adventure. Tour is not convertible to     cash. Airfare not included but can be arranged to fit winner’s availability and airfare budget =)

    Redemption of Prizes:

    • Free 3D/2N Lake Sebu Backpacking Tour can be arranged with Pinoy Holistic Healthcare.

    • ClubTravelNOW! GCs can be claimed from ClubTravelNOW!

    • Confetti Spa Massage GCs can be claimed from Pinoy Holistic Healthcare.

    • Haribon Foundation Gift Pack can be claimed at Haribon’s office in Cubao, Quezon City.

3.Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners     announcement, post-event write-up).

     Campaign Launch:

     Pinoy Holistic Healthcare

      http://www.pinoyholistichealth.info/2010/11/my-million-hectare-run-...

     Winners Announcement:
    http://www.pinoyholistichealth.info/p/my-million-hectare-run-winner...


4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)
   
    The contest raised awareness on the current enviromental crisis that the world is facing, namely the reduction of the country's forest area. It also encourges people to think and take action in saving our county's forests.

[Heidi Kleiber]

1. Campaign name: Nutroplex top of the class contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

How to join:

1.      Open to mommy bloggers.
2.      Share your child’s success story!  How do you help your child succeed in school?
3.      Submit your contest entry URL, name, address, mobile number and e-mail address [e-mail].
4.      The contest runs December 6-20, 2010.
5.      Winners will be chosen by United Laboratories, and announced via an update on this post.

There will be two winners!

Best Story
‘Most Successful’ Story

 

How to win:

Content and Substance – 40%
Creativity – 30%
Relevance to the theme – 30%

What you may win:

Each winner will win 1 set of Muji study table and chair and Php8,000 worth of Fully Booked gift certificates!

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Contest Announcement:

http://www.nuffnang.com.ph/blog/2010/12/02/top-of-the-class/

 

Winners:

http://www.nuffnang.com.ph/blog/2011/01/05/nutroplex-top-of-the-cla...

 

Most Successful Story: Barefooted Me ( http://www.barefootedme.com/ )

 

BEST STORY: Purple Plum Fairy ( http://purpleplumfairy.blogspot.com/ )

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The contest features inspirational stories of proud mothers sharing their children's success story.