Nominate a campaign: Blogs category

[Janette Toral]

The Blogs category intends to spotlight on campaigns done through blogs or tapping bloggers.

Nominate a site now by posting a comment on or before March 31, 2009. It should include the following:

1. Campaign name:

2. Campaign description / mechanics:

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding?

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Kevin Ray N. Chua]

1. Campaign name: Cebu Bloggers Society Membership Campaign

2. Campaign description / mechanics: CBS has opened its doors to all Cebu-based and Cebuano bloggers to join the group in order to promote camaraderie among them and also help promote Cebu to the world. To join, you need to accomplish a membership application form and the moderators/officials of the group will be evaluating on it. If approved, you would be advised through your email but if not, you will be informed on what requirements you had missed or failed to accomplish.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).: http://www.cebubloggers.com

4. What makes this campaign outstanding? The CBS has grown from a small group of Cebu-based and Cebuano bloggers into an ideal and growing society promoting camaraderie among Cebu-based and Cebuano bloggers and is now starting to be the new media of Cebu.

[Ada]

1. Campaign name: Sony Post Event Contest: A Day at the Sony Expo 2008

2. Campaign description / mechanics: Bloggers registered at Nuffnang who were at the Sony Expo last December 2008 are entitled to join this contest. Blogger just need to blog about the contest in creative and innovative way to win a Sony VAIO C Laptop!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.nuffnang.com.ph/blog/2008/12/05/sony-post-event-contest/
http://www.nuffnang.com.ph/blog/2009/01/14/%e2%80%9cmy-sony-expo-20... (the winner)

4. What makes this campaign outstanding?
Sony in partnership with Nuffnang successfully taps over hundreds of blogger to join the contest to promote the Sony's eight World Break Through Technologies. Sony in it's unique way, taps blogger to promote their newest break through technologies by means of Blogs. It gains hundreds of response from blogger who attended the Expo.

[Chairell Winston Almendras]

1. Campaign name: Davao Food Appreciation Tour (DavaoFAT)

2. Campaign description / mechanics: Bloggers from all over the country are invited to participate in a three-day gastronomic experience from the different food establishments in Davao City. The participating bloggers will be given the opportunity the have a taste of the different flavors of Davao City. The participating restaurants will be reviewed by the bloggers. Aside from restaurants and food, visiting tourist attractions in the metro is also part of the event. The objective of this event is to promote Davao City to the rest of the country. The event is also in parallel with Araw ng Davao.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

http://www.davaofoodtrip.org
http://lakwatseraako.blogspot.com/2008/03/davao-fat-3-days-of-non-s...
http://aileenapolo.blogspot.com/2008/03/davao-fat-day-1-heavenly-fo...
http://www.mydavaocity.com/davao-food-appreciation-tour-2008-lachis/
http://www.mydavaocity.com/davao-food-appreciation-tour/

4. What makes this campaign outstanding? The articles published online helped a lot in increasing Davao Food's popularity in the internet. A lot of people are coming back to Davao to have their own experience of Davao's good food. DavaoFAT is now on its second year and it still continues to promote Davao's tourist destinations, food and other things the city has to offer.

[Aileen Apolo]

1. Campaign name: Buhay Coke Video Blog Contest

2. Campaign description / mechanics:

The product is a beverage that has been heavily advertised, something that is experienced by most consumers everyday, but the client wanted to generate more buzz and experience about their newest flavor.

The main objective of the event was to bring together bloggers to experience the product and the key success factor aside from event attendance were the blog posts after the party. The main challenges were: (1) there was only ten days before the event and client wanted to hae at least 300 attendees; (2) only online media was to be used; (3) no advertising monies, online or offline, was gong to be spent for the event.

The client wanted to created buzz and talk about their product, Coke Zero, by generating online content through blogs. The campaign started with an announcement done on a blog and the word was spread through other blogs, emails, IM and through social networking sites. Attendees were required to register online through Google Docs and they just simply showed up at the venue and partied. After the event the bloggers shared their experience through their blogs, shared photos through web albums and also posted videos about the event. Even after a month after the event, those who attended are still spreading the word about it. On the back end, no physical meeting was set to finalize the event. Everything was just coordinated online and through phone calls.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://aileenapolo.blogspot.com/2008/06/buhay-coke-ng-bloggers-with...
http://aileenapolo.blogspot.com/2008/06/happiness-coca-cola.html
http://aileenapolo.blogspot.com/2008/07/buhay-coke-party-ulit-annou...
http://aileenapolo.blogspot.com/2008/08/buhay-coke-party-happiness-...

4. What makes this campaign outstanding?

Client wanted to create buzz about their product online. If you do a search online you will find a significant number of write-ups about the event and product. The contest that was launched has contributed more than 5,000 views on the contest entries, exceeding expectations as well since there are entries and interest as well coming from other countries.

There are over 100 posts (stories) about the event, hundreds of photos online and videos generating tens of thousands of views and exposure about the product.

[Aileen Apolo]

1. Campaign name: Clear Black Night Blog Contest

2. Campaign description / mechanics: Bloggers were invited to a halloween party at Taste Asia where they were encouraged to come in black and just have fun. A blog contest about their experience (in text and photos) was announced during the party.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://smhypermarket.blogspot.com/2008/10/clear-black-night-hallowe...
http://smhypermarket.blogspot.com/2008/10/my-clear-black-night-expe...
http://aileenapolo.blogspot.com/2008/11/clear-black-night-party.html
http://smhypermarket.blogspot.com/2008/11/clear-black-night-blog-co...

4. What makes this campaign outstanding?

From almost no content about the product, Clear definitely reached their target to proliferate content about their product. By having a Halloween party where bloggers were asked to wear black, Clear managed to communicate their brand profile -- no worries when you wear black and having fun in a hip, modern way. Bloggers posted about their experience both through text and photos and this party will surely be remembered by bloggers for years to come since over 400 bloggers and their friends came to party. Everything was coordinated online and effectively taught people about cloud computing (by using Google Docs, Blogger etc.).

[Aileen Apolo]

1. Campaign name: Ponds: A Taste of Beauty

2. Campaign description / mechanics: Bloggers were invited to an event at Taste Asia where Ponds experts spoke about caring for one's skin. They were then given samples and issued a challenge to blog about their 7-day experience using Ponds Age Miracle. Bloggers then were asked to register their entries online and winners were announced soon after.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://aileenapolo.blogspot.com/2008/06/taste-of-beauty-at-taste-as...
http://aileenapolo.blogspot.com/2008/07/beauty-at-taste-asia-ponds-...
http://smhypermarket.blogspot.com/2008/07/myponds-7-day-beauty-blog...
http://smhypermarket.blogspot.com/2008/07/announcing-winners-of-myp...

4. What makes this campaign outstanding?

One of the things that marketers usually scramble to do is to get people to try out their products and then getting testimonials about it. We usually see testimonials done by celebrities and not so much of real people and that is where this campaign is unique. From zero content about Ponds (as a product) online, they have successfully managed to get real people to write about their newest product. A good number of those who joined also mentioned that they were really apprehensive about using beauty products, but was glad that they tried it out since it was effective! This campaign also utilized blogging and cloud computing as its main platform.

[toni]

Campaign Name:

Fully Booked Bloggers Event


Campaign Description/mechanics:

First 100 bloggers who registered at the Fully Booked microsite will get to join the "Fully Booked Bloggers Event" where bloggers will be toured in the 5storey flasghip building of Fully Booked High Street, plus the leisure of taking home free books from their "Bookstore of choice" Fully Booked. Fully Booked aims to showcase the wide selection of books in their bookstores where each of their stylishly decorated and designed floors tell a story about the books housed on it.


Website URLs:

http://fullybooked.yehey.com/
http://www.yehey.com/Lifestyle/Nightlife/article2.aspx?id=32696
http://azraelsmerryland.blogspot.com/2008/12/book-lovers-enjoyed-sp...
http://itchyfeetpinay.blogspot.com/2008/12/yehey-fully-booked-manil...
http://www.hrudu.com/index.php/2008/12/03/that-fully-booked-thing/
http://www.edelweiza.com/2008/12/fully-bookeds-flagship-store-is-at...
http://www.lagawan.info/2008/12/03/bloggers-day-at-fully-booked-bon...
http://www.adaphobic.com/fully-booked-throws-free-books-for-bloggers/


What makes the campaign outstanding?

The "Fully Booked Bloggers Event" is the perfect way not only for the bloggers, but for all the people who will be reading the bloggers' write up, to know that Fully Booked is the place to go if they need some brain exercise or just a place to spend their time leisurely and productively. Books and bloggers definitely complement each other so the Fully Booked Bloggers Event at High Street last November 28, 2008 was really a major success. On the event itself, all the bloggers were so ecstatic to get hold of their new books. They were able to score two books from Fully Booked, treated to a sumptuous meal from Hizon's and won raffle prizes from FB and Yehey!. What's more is that all bloggers who attended the event also became an automatic member of the "Fully Booked Bloggers Book Club," where they can be alerted on every contests by Fully Booked and get invited whenever FB have events such as book-signing, author meet-ups, workshops, etc. What a better way to connect books and bloggers, right?

[Jona Oboza]

Campaign name: Detour: The Island Cove Adventure
Campaign description / mechanics: 30 bloggers with diverse fields of interest were invited for a whole day of fun-filled tour and engaging race against time of an adventure to the many Island Cove recreation, relaxation and leisure offerings. These bloggers were grouped into 6 teams, chosen randomly with their respective teamleaders. The objective of the race is to scour all Island Cove’s 10 main attraction destinations by deciphering clues and correctly performing assigned tasks in order to be declared winner of the race. An Island Cove tour was given prior to the race to keep the bloggers equipped with Island Cove facts regarding destinations and amenities present.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

Event Website: http://islandcoveadventure.yehey.com/

Lace Llanora
Blog URL: http://www.styleandrelax.blogspot.com/
http://styleandrelax.blogspot.com/2009/03/summer-spot-island-cove-h...

Azrael Colladilla
Blog URL: http://popazrael.multiply.com

http://popazrael.multiply.com/photos/album/768/Detour_Island_Cove_A...

Noemi Lardizabal- Dado
Blog URL: http://aboutmyrecovery.com

http://aboutmyrecovery.com/2009/03/08/how-i-survived-the-amazing-ra...
Jane Chua
Blog URL: http://janedchua.com
http://www.janedchua.com/2009/03/06/detour-adventure-race/

Karla Redor
Blog URL: http://rockersworld.com/
http://rockersworld.com/detour-island-cove-adventure/

Aeirin Acosta
Blog URL: http://irisaeirin.multiply.com
http://irisaeirin.multiply.com/photos/album/201
http://www.pinayads.com/2009/03/detour-the-island-cove-adventure

Hannah Villasis
Blog URL: http://www.flaircandy.com
http://www.flaircandy.com/2009/03/island-cove-detour-blogventure-race/

Earth Rullan
Blog URL: http://www.earthlingorgeous.com
http://www.earthlingorgeous.com/2009/03/detour-island-cove-adventur...

Jonel Uy
Blog URL: http://www.letsgosago.net
http://www.letsgosago.net/2009/03/yehey-island-cove-blogventure-a-s...

Leira Pagaspas
Blog URL: http://mushings.blogspot.com
http://mushings.blogspot.com/2009/03/yehey-blog-adventures-event.html

Jonas Diego
Blog URL: http://hellomictest.blogspot.com
http://hellomictest.blogspot.com/2009/03/island-cover-adventure-get...
Edelweiza Mabalay
Blog URL: http:// edelweiza.multiply.com
http://edelweiza.multiply.com/photos/album/11/Island_Cove_Bloggerve...
http://www.edelweiza.com/2009/03/2009-summer-adventure-no-1.html

Fitz Villafuerte
Blog URL: http://www.pataygutom.com
http://www.pataygutom.com/events/patay-gutom-goes-to-island-cove/

Christopher Aquino
Blog URL: http://cmaotaku.multiply.com
http://cmaotaku.multiply.com/photos/album/142/A_Memorable_Island_Co...
http://lifeonapencil.blogspot.com/2009/03/detour-island-cove-blogve...

Carl Valenzona
Blog URL: http://thewebmagazine.blogspot.com
http://thewebmagazine.blogspot.com/2009/03/island-cove-detour-blogv...

Jeffrey Aspacio
Blog URL:
http://www.aspacio.net/2009/03/island-cove-hotel-and-leisure-park-a...

Zee Marudo
Blog URL: http://mylifejoys.com
http://mylifejoys.com/?p=531

Audrey Rose Mecabalo
Blog URL: http://www.lagawan.info
http://www.lagawan.info/2009/03/12/detour-island-cove-adventure/

Omar Itay
http://orgulaschubb.multiply.com/video/item/232/Detour_the_Island_C...
http://orgulaschubb.multiply.com/photos/album/303
http://orgulaschubb.multiply.com/journal/item/565/Fun_is_in_my_voca...

Jennifer Aspacio
Blog URL: http://www.marriageandbeyond.com/
http://www.marriageandbeyond.com/2009/03/10/detour-the-island-cove-...
http://www.marriageandbeyond.com/2009/03/06/just-a-quick-update/

Fung Yu
http://virtualjournals.net/2009/03/09/detour-an-island-cove-adventure/


Non Participant blog entries:

http://thestrugglingblogger.com/2009/02/detour-30-bloggers-island-c...

http://ichbinubermensch.blogspot.com/2009/03/island-cove-adventure....

http://kankunis.blogspot.com/2009/03/meet-blogventurers.html






4. What makes this campaign outstanding?

One of the campaign’s main communication objectives is to create awareness, impart knowledge and help shape consumer attitude that Island Cove has been and is still the premier business and leisure destination of choice in the country. Through the DETOUR: The Island Cove Adventure campaign, Island cove not only has maintained a positive image of being the pioneer summer destination, but it was also able to create an even more energetic vibe and buzz within and outside the blogosphere. One of the main reasons the campaign simply stood out is because of its customer- oriented focus, making the bloggers’ adventure a perfect opportunity for Island Cove and the bloggers to get acquainted with each other and vice versa. Unlike many campaigns which only offer familiarization of the product/ services through trial and usage, the campaign maximized fun for all the blogger participants and at the same time became a venue friendships and teambuilding among themselves. The campaign simply put, prioritized the bloggers as valued guests rather than as plain potential customers, and brought interaction to a more personal level for Island Cove and the bloggers, and better relationships amongst bloggers as well.

[Florida Ortiz]

1. Y4iT 2008 on WordPress
2. Blog posts on "Y4iT" or the Philippine Youth Congress in Information Technology, the biggest I.T. event of the year.
3. http://y4it.wordpress.com/
http://y4it.up.edu.ph/
4. Filled in by volunteer bloggers, this site contains entries on the different topics featured on different days of Y4iT 2008, including event updates, announcements and links to related websites. We hope to revitalize it for the upcoming Y4iT 2009.