Nominate a Campaign: Photo / Video / Media Sharing Category

[Janette Toral]

The Photo / Video / Media Sharing category intends to spotlight on campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos or other media by target audience or participants online - either as an independent / individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before March 15, 2010. It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

 

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Alvin Chua]

1. Campaign Name:
Wrangler Philippines- Wild Side: Online Photo Contest

2. Campaign Description/ Mechanics:
http://www.wranglerphilippines.com/global/system.php?LS=staticpages...

3. Website URLs:
Photo Gallery - http://www.wranglerphilippines.com/global/module.php?LM=photogallery
Winners - http://www.wranglerphilippines.com/global/module.php?LM=photogaller...

4. What makes the campaign outstanding?
- This is pure ONLINE MARKETING. (Viral IT)
- Nov 4 to 17 ( A total of 2 weeks only)
- Received 1,944 entries in just 2 weeks!!! No pre-event buzz, no tri-media exposure etc.

[Micaela Fransesca T. Rodriguez]

1. Campaign name: The Best About C2 Life Music Video Contest

2. Campaign description / mechanics: Aspiring filmmakers are tasked to make a music video for C2's new jingle. 50% based on online votes, 50% panel of judges.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://thebestaboutc2life.multiply.com/

4. What makes this campaign outstanding? The said video campaign received more than 60+ entries from different contestants around the Philippines. The online voting part was intense, as the qualified entries were really good. Of course, the best still won and the awards night which took place in SM MOA last September was attended by celebrities and the press.

[JayL Santiago Aquino]

1. Campaign name: Globe Telecom's Win a Modu Phone! Contest

2. Campaign description / mechanics:
- Shoot a short but creative three-minute video of what you would do with a Modu phone.
- Log on to the Modu Phone Promo page at the Globe Tattoo website, and copy-paste the link of your YouTube video.
- Go to www.youtube.com/tattooyouniverse, and post your video as a reply to the Modu video on the YouTube channel entitled “What would I do with a Modu?”
- Get your friends to boost up your rankings by having them post your YouTube entry on their Facebook pages, and boost your chances to win this cute phone.
- Deadline for submission of entries is on December 25, 2009

Globe will choose 10 of the coolest, most interesting and creative videos. Criteria for Judging are as follows:
- Diversity of ideas on what you will do with your own Modu– 40%
- Creativity in presentation– 35%
- Number of Facebook friends who will upload your video by December 25, 2009 – 35%
Ten lucky winners will win a brand-new Modu phone, complete with two Modu jackets. How cool is that? Not only do you get to be famous all over the internet, but you’ll have a new phone for Christmas this year!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://tattoo.globe.com.ph/gblog/2009/11/win-a-modu-phone/

4. What makes this campaign outstanding?
Aside from the fact that I won this contest out of 19 entries :) It become viral on YouTube without too much promotion of the contest aside from the blog itself.

[Micaela Fransesca T. Rodriguez]

1. Campaign name: I Love Makati Video Contest

2. Campaign description / mechanics: The participants were asked to create a video on Why they Love MAkati City, which is the business capital of Manila.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://www.ilovemakati.ph

http://www.ilovemakati.ph/2010/01/winners-i-love-makati-video-conte...

4. What makes this campaign outstanding? A lot of aspiring videographers joined the contest. It helped raise awareness on the beauty of Makati. Now we also know that such budget hotel exists in the area.

[Meg]

1. Campaign Name: Toblerone’s National Thank You Day Awards

2. Campaign Description/ mechanics: Toblerone wanted the Philippines to come together and be a grateful nation. But unlike the first Thank You Day in 2007, this year’s Thank You was envisioned as a tool to bring people together to honor the extraordinary and inspirational people in the Philippines who deserved to be shown appreciation.

3. Website url(s):

www.thankyoudayphilippines.com.ph

4. What makes this campaign outstanding? On October 20, 2007, the Philippines, through the combined initiatives of Manila Mayor Alfredo Lim and Swiss Chocolate Brand Toblerone, celebrated the country’s first National Thank You Day and has gained overwhelming support from different societal sectors. With the ideals and concept of Thank You Day already established, 2009 focused on creating widespread buzz and talkability by having the Philippines vote for the Filipino that deserved the nation’s gratitude. This was dovetailed with an online petition in support of Ms. Cynthia Villar lobbying the declaration of October 20 as National Thank You Day and an online photo contest inviting the public to post images displaying ‘their sweetest Thank Yous.

The campaign, which focused purely on online initiatives—with no supporting above the line collaterals was largely dependent on the virality and talkability of the campaign. Given this, www.thankyoudayphilippines.com received 750,000 pageviews. 182 photo entries were submitted, unprecedented given the campaign only ran within a two week period.

[Meg]

1. Campaign Name: Kraft Eden YUMM (Your Ulam Mas Masarap) Challenge

2. Campaign Description/ mechanics: With the country still reeling from
the worst recorded rainfall in its history, Eden sought to unite the inborn
spirit of inventiveness and creativity of the Filipino, and their ability to
mobilize as one nation, anchored on the uniquely diverse Filipino Food
culture. To do this, they invited the whole nation to join them as they made
history and attempted to break a world record.

3. Website url:
www.sarapngbuhay.com
http://www.facebook.com/profile.php?id=615521654#!/susandelavida?ref=ts

4. What makes this campaign outstanding? In this campaign, the brand
roused the creativity of Filipinos to help make over 5000 cheese-inspired
dishes to break the current world record held by India. The event was not
only designed to celebrate the diversity of Filipino food by bringing
Filipinos together, but by making Eden socially relevant to the public and
their specific audience.

This was done solely through online initiatives that included the creation
of Susan de la Vida, a composite personality representative of the core Eden
target market and www.sarapngbuhay.com ,
Susan¹s online blog where she would update her readers on new cheese-based
recipes and hype the upcoming event that would allow mothers and foodies to
be a part of history.

Engagement came in the form of readers submitting their own cheese-based
recipes, which they could share with other online followers and an online
polling system that asked whether or not a classic Filipino cheese Œwould
cheese.¹ Given these elements, the site garnered 48,466 page views and 1,206
members in one month and 13millioin impressions in facebook. More
importantly, the Philippines broke the World Record (previously held by
India) for Most Number of Cheese Dishes Under One Roof, ending with 5,845 in
a single day.

Indeed, despite challenging times, Eden was able to celebrate everything we
still had as a nation using our innate creativity and love for food, which
led to empowering our country and giving pride to countless Filipinos.

[Martin Antunez]

1. Campaign name: Century Tuna Superbods & Red Hot Chefs
2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

• Start and End date: Campaign is completed
• Campaign objectives: Century Tuna has a yearly program “The search for the next century tuna super body”
• To reduce costs of mall tours which are limited by geography Century Tuna decided to have all videos submitted online reducing costs and opening the contest up to Luz,Vis,Min
• Users were requested to upload their VTR videos on why they should be the next century tuna super bod.
• Viewers could comment and Vote
• All on ground final events were featured on the site

3. Website url: http://centurysuperbods.ph/redhotchefs/index.php, http://www.centurysuperbods.ph/?page=main#

• Finalists were announced via the website
• Campaign was supported by ATL

4. What makes this campaign outstanding?
• Number of registrants: 13090
• Number of videos submitted: 58
• Campaign generated multiple blog shares and engagement was achieved

[Martin Antunez]

1. Campaign name: Zoukout Singapore Tourism Board
2. Campaign description / mechanics:
• Users were asked to upload pictures that show their “zoukout” moment
• Zoukout is a major event held in Singapore every December on Santosa Isaland
• This was supported by 1 on ground activation the images captured during the event were uploaded as zoukout moments
• Entries were voted on the winners were given round trip tickets to Singapore and tickets to zoukout event
• Campaign period was November – December 2009



3. Website url: http://zouk.pinoylah.com/

4. What makes this campaign outstanding?
• With limited funds a digital solution was able to maximize funds available for this project
• Number of entries hit KPI’s
• Further pushed the popularity of www.pinoylah

[Carl Vinson carlos]

1. Campaign name:
Globe One Youth Project Headshot Clinic

2. Campaign description / mechanics:
Globe One Youth is the campaign of Globe Telecom that supports Niccolo Cosme's Project Headshot Clinic advocacy of unity among the Filipino Youth. A thousand individuals joined the cause in Metro Manila. Hundreds more joined when One Youth was brought to six more cities nationwide, including Cebu, Baguio, and Davao.

Have your photo taken by one of the country's best fashion photographers. Post it on your website as your profile picture. And with your photo, communicate the change that you stand for so that every time your friends see you on Friendster, Facebook, Blogspot or other sites, they are reminded of your advocacy. As they say, change starts with one and it starts with you.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://tattoo.globe.com.ph/oneyouth

4. What makes this campaign outstanding?
The highly successful campaign produced glammed-up pictures for use in social networking sites. When Project Headshot Clinic started, it catered to the high-end clientele who wanted profile headshots taken by renowned fashion photographer Niccolo Cosme for use in social networking sites such as Friendster, Facebook and Multiply.

This changed when Cosme realized that through one profile background, different people in various social spheres can convey one message. He realized that the youth can make a statement through their pictures, profiles, and avatars in various online social media. Project Headshot Clinic became the perfect venue for the youth to express their national pride, creativity, and individuality – an advocacy it shares with Globe Telecom.

Globe wants to encourage the Filipino youth to be proactive in campaigning for change, no matter where they are in the Philippines, in the most effective, efficient and extensive way. Through One Youth - Project Headshot Clinic, the Filipino youth can send the message of unity and call for change, one headshot at a time.

[Carl Vinson carlos]

1. Campaign name:
What Would I Do With A Modu Phone Contest

2. Campaign description / mechanics:
Get the chance to win the worlds lightest, fully loaded phone! As an addition to its complete mobile functions, the MODU is also a music player and mass storage device with 2GB internal memory.

To customize your phones looks and features in an instant simply by changing your MODU jacket, stylish phone enclosures come in an interesting range of colors and designs.

If youre the type who likes pimping out your gadgets, MODU is the heaven-sent phone for you!

- Shoot a short but creative three-minute video of what you would do with a Modu phone.
- Log on to the Modu Phone Promo page at the Globe Tattoo website, and copy-paste the link of your YouTube video.
- Go to www.youtube.com/tattooyouniverse, and post your video as a reply to the Modu video on the YouTube channel entitled “What would I do with a Modu?”
- Get your friends to boost up your rankings by having them post your YouTube entry on their Facebook pages, and boost your chances to win this cute phone.
- Deadline for submission of entries is on December 25, 2009

Globe will choose 10 of the coolest, most interesting and creative videos. Criteria for Judging are as follows:
- Diversity of ideas on what you will do with your own Modu– 40%
- Creativity in presentation– 30%
- Number of Facebook friends who will upload your video by December 25, 2009 – 30%
Ten lucky winners will win a brand-new Modu phone, complete with two Modu jackets.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.youtube.com/user/tattooyouniverse

4. What makes this campaign outstanding?
Creativity shown in user-generated content is one highlight of this campaign. With a simple question of "What would I do with a Modu", individuals created videos that not only worked as a contest entry but also alternative ads for the phone. The use of oneline channels such as Youtube is also notable, creating a viral potential for the videos.

[Carl Vinson carlos]

1. Campaign name: THE PARAMIHAN CHALLENGE

2. Campaign description / mechanics:

The contest is all about making a video about "Paramihan". Anything that you want like "Paramihan ng Kiss", "Paramihan ng Tatalon sa Building haha" its up to you :)

Our concept is all about Luksong Baka. Paramihan ng mag-luluksong baka. Hehe... We joined this contest just for fun and at the same time a part of the winning prize will be donated to the adopted community of our campus :)

Click this link if you want to see our entry in the Paramihan Challenge Website: CLICK HERE!

Voting will start on July 17 - 31, 2009

The mechanics is different and more stable than before. Online votes are equivalent to 20% and Judges' Score is equivalent to 80%. Winners will be announced on August 4, 2009 :)

Here are the mechanics :)

Voting and Judging Process
JUDGING PHASE

* Judging panel (composed of client and agency reps) narrows down all video entries to 12 top videos
* Agency will contact top 12 videos to get users’ personal information (name, age, mobile number, complete home address, e-mail) as required by DTI.
* Top 12 videos are imported to www.globe.com.ph/paramihanchallenge
* Announcement is posted on Multiply site (and social media marketing channels) calling users to vote for entries on the Paramihan Globe site.
1. From among the entries, 3 judges from Globe Telecom, and its advertising agency Harrison Communications will choose three (3) winners on the basis of the criteria below:
Judges’ score impact: total of 80%
o Originality & creativity 35%
o Over-all impact and appeal 25%
o “Paramihan" factor 20%
User voting impact: total of 20%
o User Voting Scores* 20%
100%
* *User Voting Scores is computed as follows:
All videos will be ranked from having the highest to lowest number of votes and will be graded accordingly:
Ranking (highest to lowest no. of votes) User Voting Score (points or percentage)
Top 1% - 20% 100 points or 20%
Top 21% - 40% 80 points or 16%
Top 41% - 60% 60 points or 12%
Top 61% - 80% 40 points or 8%
Bottom 20% 20 points or 4%

Example: If your video earned votes and your ranking belongs to the top 1-20%, you will get 100 points or 20%.
Computation = 100 points X 20% (total percentage from criteria for judging)= 20%

TALLY SHEET
Name
Title of Video Score:
35% Originality & Creativity
25% Over-all Impact & Appeal
20% Paramihan Factor
20% User Voting Impact
100% TOTAL SCORE

VOTING PROCESS

1. To vote online, must first log on to Globe site. Users must register to the site. Voting is only open to prepaid subscribers.
2. Upon registration, voter will be directed to the video page.
3. Registered users can only vote once per video entry but they can vote for different video entries from other users.
4. Prizes for voters – will be chosen via electronic raffle from all registered voters.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://paramihanchallenges.multiply.com/

4. What makes this campaign outstanding?

For a video contest, it was clearly phenomenal with around 50 entries from Pinoys all over the world. The campaign highlighted creativity of the participants. The videos were also used to promote the service they were selling at the time.

[Carl Vinson carlos]

1. Campaign name: 'KADA KWENTO

2. Campaign description / mechanics:
'Kada Kwento is an online short film series produced in cooperation with Globe Telecom. This industry giant was in need of engaging content that would draw active Internet users to their new destination site. These users will ultimately make use of the services and functions as part of their viewing experience (commenting, sharing, etc.). They called on Pelicola Productions to produce an online video series, which would address this need.

A series of five "installments" (they are not called episodes because they don't need to be watched in order to be appreciated and understood), 'Kada Kwento focuses on seven individuals who are all part of a barkada (group of friends). Set during the narrator/blogger's birthday, the stories are all intertwined. Each installment also features an "insight" on friendship, which viewers have commended in response.

The first video was released on June 24, 2009 and the last August 14, 2009.


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.globe.com.ph/kadakwento http://www.pelicolaproductions.com/casestudy.html

4. What makes this campaign outstanding?
Kada Kwento veers away from traditional marketing strategies by local companies in the Philippines. Kada Kwento is sincere and honest in its storytelling, highlighting the importance of friendship, togetherness and connectivity. It does not sell the product upfront but is still effective in achieving its goals in hitting the audiences to their core, making the brand more endearing and truly unforgettable. Kada Kwento was also heralded as a finalist in the 2009 Araw Awards under the Digital Marketing Content category.The series garnered sensational and exceedingly positive responses from its viewers. 'Kada Kwento was able to meet the demand of increasing website traffic for Globe Telecom and increase its social equity points. Within the two-month period of the series, Globe Telecom experienced a 39% increase in the total visits to their site. And it wasn't just mere page hits. People were really spending time on the site as evidenced by the hive of activity in the forum pages focused on 'Kada Kwento. The interactions brought in by the series increased total page views by 17.6%. Viewers eagerly awaited the next installment as soon as one finished. Social networking was integral to the promotion of the campaign, and in the 'Kada Kwento Facebook fan page, fans demanded that the series be available for download. This response was reflected by an approximate gain of 40 new fans daily and of the 60 daily average page views, 34 or 57% were unique during the two-month period of the series.

In addition to this, 'Kada Kwento never received any negative feedback. In fact, the clamor for a second season has been overwhelming.

'Kada Kwento was able to meet the challenge of increasing the traffic in the Globe Telecom website as well as strengthen the youth positioning of the brand as reflected by the increase of total visitors to the Globe site by about 26.8% over the period of the series. 'Kada Kwento as a pioneering local project was successfully surpassed expectations, and did so with creative flair.