Nominate a Campaign: Photo / Video / Media Sharing Category

[Janette Toral]

The Photo / Video / Media Sharing category intends to spotlight on campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos or other media by target audience or participants online - either as an independent / individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Review the judging criteria

Back to DigitalFilipino and Search Profile Index Social Networking ...

[Kristine Rachel F. Cruz]

1. Campaign name: What I Want for Christmas (by Toby's Sports)

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Start Date: November 26, 2010

End Date: December 15, 2010

Objectives:

- To give the deserving participants a perfect Christmas gift

- To drive traffic to the store

- To drive traffic to the fan page

Mechanics:

 

 

Here's how to join:

 

1. Think of an *item you wish to get from Toby's Sports.

2. Visit any of these participating branches: SM Megamall, SM North the Block, Limketkai mall - CDO, SM City Baguio, SM Mall of Asia, Shang rila Plaza, SM Cebu - North Wing, SM San Lazaro, Park Square I, SM Fairview, SM North - main, Trinoma, Alabang Town Center, Festival and SM Bacoor.

3. Take a photo of you, your dream item and the thought balloon saying "What I want for Christmas"  (to be provided in the store).

4. Post the photo on our wall on Facebook.

5. Tag 10 friends in your photo.

6. Submission of entries is until Dec 15, 2010 only.

7. One item/entry per customer only.

 

*item should not exceed P5000 in worth

 

10 Lucky winners will bring home his/her dream item. :D

 

Ho ho ho!

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

URL: https://www.facebook.com/note.php?note_id=463481137978

http://tobys.com/

 

Statistics:

- 41 likes and 34 comments on the promo announcement

- over 1,547 likes received during the promo

- over 886 comments received during the promo

- over 153 entries/participants

- 5 winners in the 1st batch: https://www.facebook.com/media/set/?set=a.491291882898.272792.61884...

- 47 likes from the announcement of first batch winners until before the announcement of second batch winners

- 67 comments from the announcement of first batch winners until before the announcement of second batch winners

- 5 winners in the 2nd batch: https://www.facebook.com/media/set/?set=a.492340372898.273302.61884...

- 37 likes from the announcement of second batch winners until before the announcement of third batch winners

- 48 comments from the announcement of second batch winners until before the announcement of third batch winners

- 5 winners in the 3rd batch:https://www.facebook.com/media/set/?set=a.493037042898.273848.61884...

- 66 likes from the announcement of third batch winners until January 13 (last time when a fan posted about the promo)

- 70 comments from the announcement of third batch winners until January 13 (last time when a fan posted about the promo)

- 11 winners posted their prizes on the Toby's Sports FB Wall

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Toby's Sports peaked on the statistics:

 

[plsburydoughboy]

1. Campaign name:

Doll delight's Dress Up Contest

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

copypasted from announcement:
Prizes: A Gorgeous custom made WA LOLITA dress set with petticoat, a GOTHIC LOLITA IWG and 1 PAIR OF CIRCLE LENS of your choice.
SCOPE: Open to ALL countries
DURATION: May 3 2011 - May 30 2011 (Philippine time)
MECHANICS:

1. Like http://facebook.com/dolldelightpage

2. Upload a photo of yourself wearing ANY JAPANESE STREET FASHION STYLE.

3. Tell your friends to like your photo.

  4. Gather the most likes until the end of the contest and WIN!

 

NO BLURRED PHOTOS

NO FACE ONLY PHOTOS

I have the right to modify contest rules if deemed necessary

On her campaign objectives, she added in her contest description:

I'm holding a contest to mark my move to the US and to share more Wa Lolita love! ♥ 

Because of the sheer number of entries she had to expand number of prizes and elimination rounds further, so she capped initial entries to May 23, grouped entries into a semifinal voting round that ended June 4, and one final round of voting that ended June 11. All the finalists got a prize!

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Announcement of contest launch
http://www.facebook.com/photo.php?fbid=208576639165832

Announcement of contest winners
http://www.facebook.com/dolldelightpage/posts/218345864855576

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

This was a giveaway to mark Cyril's leaving for the U.S. On one end, it was a nice gesture to share with all her fellow cosplayers. On the other hand, it was a good way to spread the word & get some goodwill running on her personal brand as she looked for new opportunities abroad.

[Buddy Gancenia]

1. CAMPAIGN NAME : PINOYHOWTO.COM HOW TO RAISE PIGS: BABOYANG WALANG AMOY OR ODORLE PIGPEN (5 EPIODES VIDEO COURSE FEATURING FEEDPRO FEEDS ORGANIC HOG RAISING TECHNOLOGY)

2. CAMPAIGN DESCRIPTION/MECHANIC:

Videos and articles at pinoyhowto.com blog

How to raise pigs: 3 share, 25 likes, 27 responses
http://www.pinoyhowto.com/how-to-raise-pigs/

Business Opportunities from FeedPro Feeds: 16 share, 36 likes, 16 responses
http://www.pinoyhowto.com/business-opportunities-from-feedpro-feeds/

Episode 1: 27 share, 48 likes, 8 responses
http://www.pinoyhowto.com/how-to-raise-pigs-episode-1-why-profitabl...

Episode 2: 11 share, 21 like, 11 responses
http://www.pinoyhowto.com/how-to-raise-pigs-episode-2-how-feedpro-f...

Episode 3: 10 shares, 16 like, 2 responses
http://www.pinoyhowto.com/how-to-raise-pigs-episode-3-how-to-manage...

Episode 4: 10 shares, 15 like, 2 responses
http://www.pinoyhowto.com/how-to-raise-pigs-episode-4-how-to-keep-p...

Episode 5: 6 shares, 16 like, 3 responses

Videos in YouTube

Episode 1: Views: 29,405 , Comments: 28
http://www.youtube.com/watch?v=KW8cu7HlqMs

Episode 2: Views:10,954 , Comments:9
http://www.youtube.com/watch?v=0yb99VyomFg

Episode 3: Views: 8,423 , Comments: 3
http://www.youtube.com/watch?v=002rBqyZjCM

Episode 4: Views: 6,475 , Comments: 4
http://www.youtube.com/watch?v=Xgk037UdsPE

Episode 5: Views: 7,385, Comments: 8
http://www.youtube.com/watch?v=mQy0KhpSFpI

Video also shared in http://www.facebook.com/pinoyhowto

Started August 20, 2010 (1st post at pinoyhowto.com blog)
August 27, 2010 (last post at pinoyhowto.com blog)

Objectives:

- To promote a brand through instructional video.
- Promotions not the typical hard selling ads, since the product is incorporated in the demonstration.
- Promotion by giving relevant content, and not through contest and promotions
- believing that a relevant content could be viral serving a specific target audience, the hog raisers.

Mechanics:

No contests, no prizes, no annoying campaigns asking friend to like, view or comment on it.
Jut simple giving useful information for the hog raisers.

Results:

The comments generated from YouTube videos, and blog post at the pinoyhowto.com blogs were quality comments, very intense asking for more info, ready to be a distributor of the brand, or user of the product as the hog raisers.

According to Dr. Jhun Cahusay, the resource person of the video course, until now he is continuously receiving text and calls all over the world for more info on business opportunities using the technology as well as the brand.

Feedpro Feeds is also taking the advantage in using the videos in YouTube for orientations, trainings, and sales.

According to Dr. Jhun Cahusay, sale of the company also increased because of the videos.

[Heide Lynne Canlas]

!. Campaign name:

Create Your Own Sulit Christmas Card (with the theme "Pasko 2010: Pasko ng Pamilyang Pilipino sa Makabagong Panahon")

2. Campaign description / mechanics:

Objectives:

• To test creativity of Sulit members in making an online Christmas Card pertaining to a specific theme or topic;
• To retain the online buzz about Sulit.com.ph;
• To increase back links to the website from reputable blog sites;
• To tap bloggers and make them blog about Sulit.com.ph;

Mechanics:

Create an online Christmas card using any software you’re comfortable with, illustrating the theme: "Pasko 2010: Pasko ng Pamilyang Pilipino sa Makabagong Panahon"

Post the Christmas card you created on your blog and link it to http://www.sulit.com.ph. As a caption, include this below your Christmas card:

Celebrate Christmas 2010 with Sulit.com.ph, the leading online classified ads and buy and sell website in the Philippines.

To qualify your entry, email [e-mail] with the link to your blog post, name, Sulit username, email address, and contact numbers.

Contest Dates and Schedule:

Submission of Entries: October 26 to November 30, 2010
Internal Screening: December 1 to 3, 2010
Voting Period: December 4 to 12, 2010
Announcement of Winners: December 13, 2010

3. Website url(s) where campaign was launched and related developments

Contest Announcement:
http://www.sulit.com.ph/index.php/view+topic/id/70262

Top 20 Cards and Voting Section:
http://www.sulit.com.ph/index.php/view+topic/id/72995

Winners Announcement:
http://www.sulit.com.ph/index.php/view+topic/id/73763

4. What makes this campaign outstanding?

Quantitative results:

No. of qualified Christmas cards submitted: 306
No. of generated back links to Sulit.com.ph: 5,961
Total votes cast: 6,949
Total generated FB Likes (for the campaign pages): 991
Visits from participating blogs: 26,443
Visits from search queries related to the contest: 22,657

Qualitative analysis:

This Christmas Card campaign of Sulit.com.ph successfully brought out both the artistic and nationalistic side of all Sulitizens who participated in the contest. Through their wonderfully created online cards, they were able to showacse their creative ideas on how Filipinos celebrate Christmas nowadays with the advancement of technology, infomation, and media.

Among the 306 qualified entries, 20 were internally chosen by the Sulit team and showcased in the site for other members to vote for. After a very intense voting period, a total of 4 cards were declared as winners -- 1st, 2nd, 3rd placers, and People's Choice. The card that won the 1st place was printed out and used as a Christmas card giveaway during the Sulit.com.ph Member's Christmas Party held at Silver City, Pasig on Dec. 18, 2010.

[Heidi Kleiber]

1. Campaign name: RUNNR Mural Photo Contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

CONTEST MECHANICS:

 

ELIGIBILITY: 

•  

• By entering, each participant acknowledges compliance with official rules. Each participant must meet all eligibility requirements and guidelines for the “Discovering Philippines by Foot” mural photo contest.

•  

 HOW TO ENTER:

1.  

2. The photo must follow the theme: “Discovering Philippines by Foot”. Photo must capture running in the best places through photography

    

    

3. Photo must have the RUNNR watermark clearly visible in photo (ideally at the lower right side). RUNNR watermark may be downloaded at http://www.facebook.com/album.php?fbid=10150122715589133&id=280...

    

    

4. Entries must be emailed (via sendspace) to [e-mail] or mailed to RUNNR located at Building B3, Bonifacio Global City, Taguig.

    

    

5. Contest period is from 19 March 2011 to 10 April 2011 only.

    

    

6. Deadline for submission of entries is on 10 April 2011 12:00pm midnight. We reserve the right to modify or cancel the contest at any time without notice. Changes will be posted on the RUNNR Facebook.

    

    

7. RUNNR does not accept any responsibility for late or lost entries. Proof of sending is not proof of receipt.

PHOTO ENTRIES:

1.  

2. A maximum of three (3) entries may be entered per person.

    

3. All entries must be exclusive to this contest. Photos taken for the contest cannot be submitted as entries to other contests.

    

4. Only photos taken with a digital camera will be accepted. Digital photos must meet the following requirements:

    

5. Digital entries must be submitted in 2 files: 

•  High resolution TIFF file at  300 dpi
• JPEG format (for viewing purposes
• Signature on photos is not allowed.
• Size: 716.5 cm x 202 cm 

5. Entries must include a text file with the following details

 

Photographer’s info:

• Name
• Birthday
• Phone
• Mobile
• E-mail

Photos’ Info:

• Runner’s name
• Location
• Time
• Photo caption (limit to 2-3 lines)

•  

6.  By joining, each entrant represents and warrants that the photo is:

• His/her original work
• Does not violate the copyright or any other personal or property right of any third party.                                          

7. Digital enhancements are allowed provided only minor enhancements are made. Minor burning, dodging and/or color correction is acceptable. Hand tinting is acceptable, as is cropping. Fish-eye lenses are acceptable. High dynamic range images (HDR) and stitched panoramas are acceptable only if the combined parts are all made around the same time. 

 

SELECTION OF WINNER/ JUDGING:

 

All eligible entries will be reviewed and judged by RUNNR panel for the prizes according to the following criteria:

1. CREATIVITY- 40%
2. PHOTOGRAPHIC QUALITY – 30%
3. RELEVANCE TO THE  THEME – 30% 

   ***Judges will give extra points for pictures where runner is wearing an ORANGE TOP, to match the color of the RUNNR logo.

 CONTEST PRIZES:

 

 

1st Place – P20,000

2nd Place – P10,000

3rd Place – P5,000

 

***Winning entries will be displayed on the mural of all RUNNR stores

 

 ANNOUNCEMENT OF WINNERS

 

Winners of the Three (3) Prizes will be announced on www.runnr.com.ph and RUNNR Facebook Fan Page by 13 April 2011. Decisions of the judges are final and binding.

 

WINNER NOTIFICATION

 

Winners will also be notified via their registered, validated email addresses and Facebook account.

 

 HOW TO CLAIM PRIZES:

1.  

2. Winners can claim their prizes at the awarding ceremony which will take place on April 15 at RUNNR BGC.
3. Winners must present the email notification and 2 valid IDs upon claiming. (Valid IDs consist of Company ID, SSS ID, School ID, Credit Card with Picture, Driver's License, Passport and Senior Citizen's ID.)
4. Winners who cannot personally claim their prize can send a representative. The representative must present the following: Winner's email notification, authorization letter from the winner and two (2) valid IDs each of the winner and of the claimant to claim the prize.
5. In case winner or representative cannot claim the prize, cash prize can be deposited to his/her bank account.
6. All prizes not claimed within sixty (60) days after the end of the promo will automatically be forfeited.

    

   DISCLAIMER & IMPORTANT NOTES:

1. Only eligible entries will be qualified to join the photo contest.

   All employees of Quorum International Inc., its affiliates, subsidiaries, advertising or promotion agencies, and others associated with the contest, their spouses and relatives up to the 4th degree of consanguinity are not permitted to participate in the contest and online voting.

    

2. All submitted photo entries will automatically be a property of RUNNR and may be used in the website, promotional and/or editorial purposes outside the photo contest without further consultation from the photographer. Promotional materials include but are not limited to the following: exhibit, brochures, flyers, posters, postcards, merchandise, in-store graphics and paper bags, press releases, print ads, billboards, online advertisement, website, web blogs, social networking sites, and other online marketing sites. The free usage, however, of the same by the Company for its marketing and promotions shall be limited to two (2) years. RUNNR is not allowed to lend or sell these photos for monetary consideration.

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Contest Launch:
http://www.facebook.com/notes/runnr/run-away-with-p20000-cash/10150...

Winners:

http://www.runnr.com.ph/featured/discovering-the-philippines-winners/

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The contest does not only promote running, but also showcases the beautiful places here in the Philippines.

[Kichi Madlansacay]

1. Campaign name: KIT KAT Save the Last Break for Me
2. Campaign description / mechanics: (it should have start/end date, campaign objectives):
• Background:
Over the years, KIT KAT has brought delight to Filipino consumers by providing a fun, relaxing and quality chocolate snack – known for its light wafer texture and delicious chocolate taste.

The famous KIT KAT Ritual – “slide, score, break, snap and enjoy”, enjoyed by both young and old, was brought to life through its famous tagline “Have a Break, Have a KIT KAT.”

However, despite KIT KAT’s high awareness amongst consumers, repurchase and loyalty in Philippines was lower than the ideal.
• The Challenge:
To rekindle the love of Filipinos for KIT KAT through engaging digital efforts to drive stronger brand loyalty and repurchase.
• Campaign Idea:
TRUTH: Uploading photos is a favorite pastime of Filipinos.
A Facebook picture application that gets users to spend time with Kit Kat during their break.
• Execution:
PROMO PERIOD: November 22 - December 19, 2010
With awesome prizes at stake, kit kat tapped into the overwhelming photo uploading power of the Filipinos. Users shared photos of themselves enjoying their perfect break time with KIT KAT. Mechanics were simple which made joining easier. A simple purchase of KIT KAT was your ticket to winning great prizes daily! KIT KAT cheered on its growing number of fans through the Facebook wall. Fans continued to share their love for KIT KAT and interact both with the brand and amongst themselves. Drive to site efforts were solely through Facebook social ads.
3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

It was launched on the KIT KAT Philippines Facebook page but as of now, is no longer live.


4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)
• A whopping 76, 520 fans in just one month!
• Just 11 days into the promo, KIT KAT hit the 50,000 mark.
• 5,428 unique photo entries
• Many photos featured several KIT KAT bars (some even creating a skirt out of about 30 KIT KAT bars), driving massive repurchase and renewed loyalty amongst consumers
• Huge viral effect amongst users contributing to 80% of fanbase with majority of the users going straight to the fanpage due to suggestions from friends, visibility on newstream and feeds of friends.
• Fastest growing KIT KAT fanpage globally.
• Fastest growing Nestle fanpage in the Philippines.
• Massive brand love as expressed on the fanpage.

[Heidi Kleiber]

1. Campaign name: Red Ribbon Dedication Cakes  

2.Campaign description / mechanics: (it should have start/end date, campaign objectives)  

• Promo Period: June 7 – July 11
• A simple Facebook application that made greetings on birthdays and other occasions more personalized and meaningful. Users simply had to choose between Chocolate and Mocha Dedication cakes, write their message, and send to their loved ones. They also had the option to purchase their personalized Dedication Cake through an e-commerce portal.

3.Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

 

It was launched on the Red Ribbon Philippines Facebook page but as of now, is no longer live.

4.What makes this campaign outstanding?

• Total Facebook Page Likes is currently at 21,960, triple the number of fans they had prior to the promo.
• Engagement rate on the Facebook wall was high, at a 1.9% versus industry average of 0.1%. Fans were responsive to status updates and posted frequently on our wall.
• A whopping 23,546 cakes were personalized in just 4 weeks!
• Promo went viral with a total of 12,560 cakes shared with family and friends (53% of total cakes created)
• Facebook ads performance was stellar at a 0.102% click through rate versus industry average of 0.05%.
• Positive reactions from fans. Winners would post photos of themselves with their Dedication Cake on the Red Ribbon Wall in appreciation.
• 3 pages worth of positive buzz on Google Search Results.

 

[Roe Comendador]

1. Campaign name: RUNNR’s in Love Photo Contest (by RUNNR) 

2. Campaign description / mechanics:

Start Date: February 9, 2010

End Date: February 20, 2010

 

Objective/s: - To promote running as a great sport for couples.

 

Mechanics:

 

Post a photo that depicts the message, “RUNNRS in LOVE” on our wall. Create your own photo caption, and tag RUNNR and 5 friends to get a chance to win P5000 RUNNR GCS!

 

1. Participant must post his entry in the RUNNR wall and tag 5 friends in his photo to qualify. He must tag RUNNR in his photo as well.

2. Participant must create a caption for his photo.

3. All entries will be received until 11:59p.m. Philippines time of Feb 20, 2011.

4. Photos should be in high resolution of at least 400 dpi. Entry should be free of watermarks and other markings. Entry should not contain any borders. However, photos may be edited using photo editing programs as long as it retains the natural look.

5. Submitted photos shall be exclusive to this contest. It must be unpublished, original and should not be used for other contests.

6. Studio shot photos are not allowed.

7. All entries that did not meet the contest criteria will not be considered as an official entry.

8. Entries submitted should be taken by the one who submitted it. No other entity has rights, claims or interests on the submitted photographs.

9. Participant must assure that they have sufficient permission of any recognizable models or other persons appearing in the photograph. This also allows RUNNR to publish their photographic submission online and on print.

10. Submission of pornographic, or any photo that shows malicious content is prohibited. DEADLINE AND SUBMISSION OF ENTRIES
All entries must be received until 11:59 p.m. of Feb 20, 2011.

 

CRITERIA FOR JUDGING

 

Relevance to the theme or category (40%)

Creativity (30%)

Originality (20%)

Overall impression (10%)

 

Announcement of winners is on February 22, 2011.

 

First place – P5000 worth of RUNNR Gift Certificates and gift pack

Second place – P3000 worth of RUNNR Gift Certificates and gift pack

Third place – P2000 worth of RUNNR Gift Certificates and gift pack

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

 

Facebook

 

Statistics: -

886 likes received during the promo and after the promo

328 comments received during the promo and after the promo

 

 4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign) -

 

Generated great traffic on the Facebook fan page

Created a ripple effect, as runners who joined encouraged their friends to join as well

Increased interaction among the fans

Post feedback during the promo: 132% increase compared the month before

We didn't spend on advertising cost as this was promoted on our Facebook fanpage only.

Showed that running can be not just a sport alone, but an activity where one can share their passion with their loved ones as well

This promo didn't give away big, expensive prizes, it even ran on a limited period only (11 days), but the interaction rate on the fb page was outstanding. Suffice to say, the runners who participated in the promo didn't just join to win, but to promote their love for running. 

[MA. CONCEPCION DS. BALMACEDA]

1, Campaign name: NESTLE MILO READY-TO-DRINK (RTD) GRAB ‘N GO CAMPAIGN

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Client had to see if the market was mature and developed enough to accept a new variant of a long-standing product. The variant, MILO Ready-to-Drink (RTD) was to target a new market demographic (18 – 24 individuals) which has remained untapped by the original MILO product. 7-Eleven Corporation was identified as its partner in this marketing activity.

The objectives of this marketing effort are to achieve awareness of MILO RTD and to push consumers to purchase and try the product. It was also the campaign’s objective to build a database of tester-buyers to determine if the target market is being hit.

For the period September to November 2010, for every purchase of a can of MILO RTD from a 7-Eleven store, the consumer was given a MILO RTD Augmented Reality (AR) Card. Consumer was instructed to scratch a specific portion of the AR card where a unique identifier code is revealed. The card required the consumer-user to go online to www.Facebook.com/milo.ph and like the fanpage. He registers his personal data prior to starting his AR involvement. User is asked to point the AR card to his webcam-enabled computer or laptop. The system would then initiate a randomizer where a prize icon or consolation message would appear. And based on the identifier code, the Electronic Direct Mail (eDM) system would then activate the photo capture of the winner and allowed the message sending for further validation and as a security check. To ensure another engagement, the MILO RTD prize can be claimed from a 7-Eleven store. A Database Management System (DMS) system was likewise put in place to answer the objective for a database.

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

www.Facebook.com/milo.ph
http://www.youtube.com/watch?v=bcfeyyxj86g&playnext=1&list=...


4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Sales target for the whole year of 2010 was achieved during the three (3)- month duration of the campaign. Based on market behavior and acceptance of the product, the MILO RTD variant is now here to stay in the Philippine market. A full roll-out in all trade channels was done in 2011. Registered page views and Time on site of each user were above expectations. Fanpage growth increased by 84%. The success of the campaign proved that digital advertising, in consonance with trade, plays a crucial role in the achievement of marketing objectives.

[Heidi Kleiber]

1. Campaign name: Chowking Chinese Style Chicken Video Contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Contest Period: May 2-May 22, 2011

Contest Mechanics:

1. Open only to Filipinos residing in the Philippines, ages 13 and up.
2. By joining, it is understood that the contestant have read the full mechanics before submitting their entry.

3. Chowking reserves the right to disqualify entries that do not meet the criteria.
Statements should not contain any profane or similarly offensive or foul language.

4. Chowking employees and immediate relatives are are not qualified to join the promo

5. Prizes cannot be exchanged for cash, other products or discount.

6. Chowking's decision shall be final and executory.

Criteria For Judging:

1. Uniqueness of delivery/expression (50%)
2. Articulation of description for the new Chowking Chinese Style Fried Chicken (50%)

Prizes at Stake
* 1 Blaze NSR 150cc Motorcyle
* 5 Samsung Corby Wifi Celphone
* 5 Redfox Wizbook N1020 Laptops up for grabs for video with the most unique expression and best articulation of what they like about the New Chowking Chinese-Style Fried Chicken
* 5 iPod Nano 16GB for the most number of LIKES for their videos among all qualified entries

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Campaign Launch: http://www.jollibee.com.ph/facebook/ck-videocontest/index.php

Winner:http://www.facebook.com/photo.php?fbid=241420022548807&set=a.24...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 Contestants get a chance win gadgets and be a part of Chowking's new commercial.