Nominate a campaign: Photo Sharing category

[Janette Toral]

The Photo Sharing category intends to spotlight on campaigns that involves sharing of photos by the advertiser or submission of photos by target audience or participants online.

Nominate a site now by posting a comment on or before March 31, 2009. It should include the following:

1. Campaign name:

2. Campaign description / mechanics:

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding?

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Aileen Apolo]

1. Campaign name: Ponds: A Taste of Beauty

2. Campaign description / mechanics: Bloggers were invited to an event at Taste Asia where Ponds experts spoke about caring for one's skin. They were then given samples and issued a challenge to blog about their 7-day experience using Ponds Age Miracle. Bloggers then were asked to register their entries online and winners were announced soon after.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://aileenapolo.blogspot.com/2008/06/taste-of-beauty-at-taste-as...
http://aileenapolo.blogspot.com/2008/07/beauty-at-taste-asia-ponds-...
http://smhypermarket.blogspot.com/2008/07/myponds-7-day-beauty-blog...
http://smhypermarket.blogspot.com/2008/07/announcing-winners-of-myp...

4. What makes this campaign outstanding?

One of the things that marketers usually scramble to do is to get people to try out their products and then getting testimonials about it. We usually see testimonials done by celebrities and not so much of real people and that is where this campaign is unique. From zero content about Ponds (as a product) online, they have successfully managed to get real people to write about their newest product. A good number of those who joined also mentioned that they were really apprehensive about using beauty products, but was glad that they tried it out since it was effective! This campaign also utilized blogging and cloud computing as its main platform.

[Aileen Apolo]

1. Campaign name: Clear Black Night Blog Contest

2. Campaign description / mechanics: Bloggers were invited to a halloween party at Taste Asia where they were encouraged to come in black and just have fun. A blog contest about their experience (in text and photos) was announced during the party.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://smhypermarket.blogspot.com/2008/10/clear-black-night-hallowe...
http://smhypermarket.blogspot.com/2008/10/my-clear-black-night-expe...
http://aileenapolo.blogspot.com/2008/11/clear-black-night-party.html
http://smhypermarket.blogspot.com/2008/11/clear-black-night-blog-co...

4. What makes this campaign outstanding?

From almost no content about the product, Clear definitely reached their target to proliferate content about their product. By having a Halloween party where bloggers were asked to wear black, Clear managed to communicate their brand profile -- no worries when you wear black and having fun in a hip, modern way. Bloggers posted about their experience both through text and photos and this party will surely be remembered by bloggers for years to come since over 400 bloggers and their friends came to party. Everything was coordinated online and effectively taught people about cloud computing (by using Google Docs, Blogger etc.).

[Florida Ortiz]

1. Flickr: Y4iT
2. A public group accepting photos of the event called "Y4iT" or the Philippine Youth Congress in IT, the biggest IT event in the country.
3. http://www.flickr.com/groups/y4it/
http://y4it.up.edu.ph/
4. It currently has 398 items and it is easy to join the pool so anyone can contribute and share pictures of Y4iT.