Nominate a Campaign: Search Engine Marketing Category

[Janette Toral]

The Search Engine Marketing category intends to spotlight on campaigns meant to raise your site's visibility in search engines to attract more visitors - either as an independent / individual effort or as an advertiser / marketer of a site.

Nominate a site now by posting a comment on or before March 15, 2010. It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

 

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Micaela Fransesca T. Rodriguez]

1. Campaign name: Claremont Design $500-SEO Competition 2009

2. Campaign description / mechanics: It is a search engine optimization contest wherein the participants were required to optimize the keyword 'tnomeralc web design toys'. The duration of the contest is two months and all of the participating seo practitioners are based in the Philippines.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

http://claremontdesign.com/blog/2009/02/claremont-design-500-seo-co...
http://claremontdesign.com/blog/seo-competition-2009-valid-entries/
http://claremontdesign.com/blog/leaderboard/

4. What makes this campaign outstanding? Some of the most-noted SEO practitioners in the blogosphere participated in the said contest.

[Gary Viray]

1. Campaign Name: PAGCOR

2. Campaign Description/mechanics: PAGCOR is a government owned and controlled organization that recently started its search engine marketing using many channels and options such as blogpostings, social networks (an impt signal to rank well in search engine these days) and many other different SEM techniques.

3. Website URL: http://www.pagcor.ph

Before the start of the campaign, PAGCOR website was redeveloped intended to bring PAGCOR on the map online and it did! As of this writing, we are getting visits from 89 countries worldwide.

http://www.google.com/#hl=en&q=link%3Ahttp%3A%2F%2Fwww.pagcor.p...

http://search.yahoo.com/search?p=www.pagcor.ph

http://siteexplorer.search.yahoo.com/advsearch?p=http%3A%2F%2Fdigit...


4. What makes this campaign outstanding?

PAGCOR is now an authority site in Google for its own brand - "pagcor" which is used to be dominated by other sites.
More than 48-50% of its traffic is coming from the search engines. An increase of 200-300% in traffic. An email interaction of around 500 per month. An average of 50-60 queries per month using our contact us form. Constant increase in Facebook Fan page membership and Twitter followers.

[Gary Viray]

keywords include pagcor jobs, entertainment city manila (pagcor's flagship project), pagcor poker tournament, casino filipino and a lot more. Results: Top ranking pages. Average traffic before SEO is 6K/month. When SEO started, 32K/month

[Chinkey Llave]

1. Campaign name: Jollitown Website

2. Campaign description / mechanics:
The website is aimed to capture the attention span of children 12 years old and below. It was aimed to take advantage of the strong affinity of kids to the Jollibee Mascot.

The strategy was to create a virtual world of Jollitown similar to the theme of the tv show where kids can engage with friends thru simple activities like games, puzzles, music and videos.


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

http://www.jollitown.com.ph


4. What makes this campaign outstanding?

Jollitown has superior engagement scores that are at par with similar global sites like disney and nickelodeon. The site gets about 30,000 users a month where users spend around 12 mins per visit.

For the total site traffic, there was an increase of 40% after the SEO. Also, 70% of identified keywords came out in the top 3 of major search engines – keywords include jollitown, Jollibee games, Jollibee kids meal, etc…

[Carlo de Leon]

Campaign name: Real Leaf Paparazzi Blog contests

Campaign period: Dec 28, 2009 to Jan 31, 2010

Campaign description / mechanics:

To optimize search results for the brand, Real Leaf, we enticed the blog community to write about the brand and post photos of people drinking Real Leaf. Two approaches were used to engage both bloggers and blog readers:

1. We tapped the Nuffnang network of over 4,000 bloggers thru a blog contest -- http://www.nuffnang.com.ph/blog/2010/01/05/catch-a-real-leaf-a-papa...

2. We tapped 5 powerbloggers to hold informal contests among their own readers with similar mechanics

• Our Awesome Planet by Anton Diaz: http://www.ourawesomeplanet.com/awesome/2009/12/photo-contest-catch...
• YugaTech by Abe Olandres: http://www.yugatech.com/blog/contests/contest-spot-a-real-leaf-win-...
• AboutMyRecovery (A Filipina Mom Bloggger) by Noemi Lardizabal-Dado: http://aboutmyrecovery.com/2009/12/28/real-leaf-green-tea-win-an-ip...
• Kubiertos by Apples Haravata: http://kubiertos.com/2009/12/28/catch-a-real-leaf-paparazzi-blog-co...
• Starmometer by Chris Diestro: http://www.starmometer.com/2009/12/28/contest-win-a-brand-new-8gb-i...

Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up):

Case study deck: http://www.mediafire.com/?sharekey=a7a95415513d5714d9d5c56d04dfa8b0...

Contest announcement on Facebook fan page: http://www.facebook.com/notes/real-leaf-green-tea/real-leaf-green-t...

What makes this campaign outstanding?

The brand, Real Leaf green tea, is at a disadvantage on search because it’s composed of generic words that other sites optimize on. We were able to dominate Top 10 search for the brand primary keywords, and also dominate photo search.

The strategy of using blog contests for link building may not be unique. For this campaign however, search optimization for a brand without it’s own website but rather directed towards different blog sites containing the brand message takes search optimization to a more social level.

[Randolph Novino]

1. Campaign name:

Buddy Gancenia.com - SEO campaign for business application

2. Campaign description / mechanics: (it should have start/end date, campaign objectives) Started the campaign from February 2010 to present.

The objective is to rank from numbers 1-5 of the first page of Google, Yahoo and Bing search result using the keywords

1st PAGE

KEYWORD	GOOGLE	BING	YAHOO
Corporate events coverage Philippines	1	1	1
Corporate video Philippines	1	1	1
Events video coverage Philippines	1	1	1
Events coverage Philippines	1	2	1
Corporate events coverage	2	8	4
Video coverage Philippines	5	1	2
Events video coverage	2	10	9

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

http://buddygancenia.com/blog/rates/ - landing page for the link-building campaign, all the necessary information about the videographer, the product and services, the rates and sample videos can be found in this page.

http://buddygancenia.com/blog/ - home page

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

It increased the inquiry about 3 times, bookings also increased from the time the campaign was launched.