Nominate a Campaign: Search Engine Marketing Category

[Janette Toral]

The Search Engine Marketing category intends to spotlight on campaigns meant to raise your site's visibility in search engines to attract more visitors - either as an independent / individual effort or as an advertiser / marketer of a site.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. on-site SEO, off-site SEO, online marketing, results).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Review the judging criteria

Back to DigitalFilipino and Search Profile Index Social Networking Awards

[Heide Lynne Canlas]

1. Campaign name:

Sulit.com.ph Banner Making Contest
“Buy It! Sell It! Sulit!”

2. Campaign description / mechanics:

Objectives:

• To spread the word about Sulit.com.ph’s new tagline;
• To create an online buzz about Sulit.com.ph;
• To increase back links from reputable blog sites;
• To rank higher on "buy and sell" and "buy and sell philippines" keywords;
• To tap bloggers and photo bloggers and make them blog about Sulit.com.ph.
• To introduce Sulit.com.ph to blog readers and eventually invite them to become members of the site.

Mechanics:

1. Create a banner creatively displaying and depicting the new tagline of Sulit.com.ph: “Buy It. Sell It. Sulit!”

2. Post the photo you created on your blog (outside Sulit.com.ph) and link it to http://www.sulit.com.ph. As a caption, include the following content below the banner:

Sulit.com.ph is the leading buy and sell website in the Philippines. Post advertisements or find great deals at Sulit.com.ph.

NOTE: Create a catchy and creative title for the blog post. Write a short description or story behind your photo.

3. Once published, submit the URL of your photo blog post through any of the following means:

Email to [e-mail]
Post a reply to this forum announcement

Include your complete name, Sulit username, email address, and contact numbers.

Contest Period:

Contest starts on July 05, 2010
Deadline of submission of entries is on July 28, 2010, Wednesday, 12MN.

3. Website url(s) where campaign was launched and related developments

Contest Announcement:
http://www.sulit.com.ph/index.php/view+topic/id/54856

Top 12 Entries and Voting Section:
http://www.sulit.com.ph/index.php/view+topic/id/58567

Winners Announcement:
http://www.sulit.com.ph/index.php/view+topic/id/59970

4. What makes this campaign outstanding?

No. of qualified entries: 400
No. of generated back links to Sulit.com.ph: 1,410
No. of forum replies: 2,958
No. of votes gathered: 10,056

Visits from participating blogs: 87,818
Page views from participating blogs: 1,285,268
Referring sites traffic increased by: 205,296
Visits from search queries related to the contest: 86,924

Keywords whose ranking increased on Google:
buy and sell
buy and sell philippines
sulit
sulit banner
suli.com.ph banner

This is by far the most successful contest we've had on Sulit.com.ph in terms of the number of participants and entries submitted, which also started creating the buzz online that Sulit gives away exciting prizes and runs cool online contests. Moreover, such viral community contest was very effective in creating awareness about the website and continuing this trend will have long term benefit to Sulit.com.ph.

The winning entries/banners were then used as Sulit official materials as banners on the website and avatars on Sulit's social media accounts.

[plsburydoughboy]

1. Campaign name:

 

Holiday Goodie Giveaway #10.2: A SET of Vosges Chocolates!

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

The contest was announced December 7 and ended December 13, 2010.

 

Only followers of Trip or Treats are eligible to win. Choose "Follow ToT!" in that cute little box over on the right hand side menu of this blog where all the mug shots are. How can you win goodies if you don't know when I'm giving them away? (The Anonymous set are still encouraged to make some noise!)

You must like the TRIP OR TREATS Facebook Page!

Leave some love! Comment on this post with your complete name and email address! (Remember to be a follower!) Then add any or all of the following on your comment. The more you do, the more chances you have of winning:

Copy this link:http://triportreats.blogspot.com/2010/12/holiday-goodie-giveaway-10... 

1. Copy this link and paste it on your FB page  as a link saying: "I want to win the Vosges Haute Chocolate Goodie Giveaway on @ Trip or Treats" MAKE SURE you tag Trip or Treats (@ Trip or treats). Make it public and   Post a link on your comment here.
2. Post this Goodie Giveaway link on your blog (Blogspot, Multiply, personal), Or "Link to this post" at the bottom of this page, and include the link to your site on your comment!
3. Tweet "Win Vosges Haute Chocolat #GoodieGiveaway @triportreats http://triportreats.blogspot.com/2010/12/holiday-goodie-giveaway-10... " and make sure you follow me on Twitter, then tell me so on your comment!

Comments will be accepted til December 12, 2010, and I will post the winner in the comment form as well as inform winner via email on the 13th of December. I'll arrange pickup details afterwards. Only residents of the PHILIPPINES are eligible or are willing to ship to a Philippine Address.

Ready. Set COMMENT!

 

3. Website url(s) where campaign was launched and related developments (e.g. on-site SEO, off-site SEO, online marketing, results).

 

Contest blog post

 

http://triportreats.blogspot.com/2010/12/holiday-goodie-giveaway-10...

 

as a sidenote, here's the blog post asking the readers what prize they wanted for the contest. This came first:

 

http://triportreats.blogspot.com/2010/11/would-you-rather-win.html

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

One quirk of this contest was that the blogger Trip or Treats actually had the people choose what prize they wanted her to give away before she actually gave it.

 

However, in regards to search engine marketing, she pulled out all the stops. The rules state you had to follow her via Google Friend Connect, you had to blog, tweet , post on Facebook etc. Mainly, her asking you to use Google tools (Google Friend Connect, using 'link to this post') indicated she was interested in getting the contest spread around Google hosted/Blogspot blogs in particular. Although there should be no difference between Blogspot and other blogs in terms of SEM, locking contestants into those rules ensured that the contest would be shared, and especially links back to her blog.

[plsburydoughboy]

1. Campaign name:

First Gourmet Academy New Year Poll Contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

It’s almost 2011! To celebrate the New Year, we’ll be giving away a 4-day baking short course and a Moulinex Secanto electric knife (worth P10,000) to 1 lucky winner who shares the same excitement as we do for First Gourmet Academy with our Poll Contest!

Vote for the most interesting incident that happened in FGA this 2010. To join, let us first review the unforgettable occasions of First Gourmet Academy. Click on the links to read more about the topics.

1. First Gourmet Academy visits Malacanang and cooks for President Aquino
http://bit.ly/e6300g
First Gourmet Academy was invited to cook for the newly-elected President Aquino and his family last August. This was the first and only time so far that this has happened. First Gourmet Academy was recommended by a close friend of the President and did a very good job in providing the presidential family with a great lunch. Hopefully, this would soon happen again.

2. First Gourmet Academy wins competitions
http://bit.ly/dVPsqm and http://bit.ly/gmK1Lm
First Gourmet Academy is starting to make a big name among the culinary schools in Manila. Proving this was the day when we easily won the Flavors Magazine Culinary Challenge 2010. And this with students that had only been to school in just 6 weeks compared to the other schools competitors that joined with much more experienced students.
A few weeks later, the First Gourmet Academy students also won the Grand Championship and 1st runner up honors in the “You Cook: The Moulinex Video Recipe Challenge” against other culinary school’s instructors.

3. First Gourmet Academy President joins President Aquino to US
http://bit.ly/dkU9Hu
First Gourmet Academy's President, Mr. Romy Mercado, joined President Aquino on his trip to US last September. We are the ONLY culinary school representing the Philippines to bring home investments and jobs from the States.

4. Celebrities join First Gourmet Academy for short courses and diploma program
http://bit.ly/gpkKFQ
For short courses, we were joined by Jolina Magdangal and Senator Chiz Escudero together with his family and friends. We also have our own Roxanne Barcelo who is in our Diploma program and will graduate sometime in the middle of next year.

5. First Gourmet Academy students go abroad for internship
http://bit.ly/dKrJNa and http://bit.ly/fqHsIs
The main reason why First Gourmet Academy was started almost 3 years ago was to make sure that our students are ready to take up employment here in The Philippines as well as abroad. We are proud to announce that we are the culinary school in Manila with most employed students directly after their education. In these two links, you can read about 2 of our students that are successful abroad.

What do you think is the most important thing that happened at First Gourmet Academy in 2010?

To vote:
1. Simply post the following on our wall for whatever you choose:
A. Cooking for President
B. Winning Competition
C. President with President
D. Celebrities Joining
E. Students Abroad
2. “Like” First Gourmet Academy.
3. Publish the poll in your page. Write about this contest in your Facebook/Twitter/blog/etc.

1 vote per person. A person with multiple votes will be disqualified. The winner will be chosen randomly.
Contest runs from December 20, 2010 to January 6, 2011.
The winner will be announced on January 7, 2011.
Prize: 4-day baking short course + Moulinex Secanto Electric Knife

UPDATE:
People have informed us that they think it’s difficult to vote using the Facebook Poll. Instead, you can just write a comment on our wall with whatever of the 5 alternatives you think is the most important thing that happened in First Gourmet Academy during 2010. Every 3 days, we will post a graph informing you how the poll is doing. Simply post the following on our wall for whatever you choose:
#1 Cooking for President
#2 Winning Competition
#3 President with President
#4 Celebrities Joining
#5 Students Abroad


3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Facebook note launching contest:

http://www.facebook.com/notes/first-gourmet-academy/new-year-poll-c...

Facebook note indicating qualified participants for final round:

http://www.facebook.com/note.php?note_id=495056853115&comments

Winner announcement:

http://www.facebook.com/photo.php?fbid=489483883599&set=a.15374...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The whole campaign was done on First Gourmet Academy's Facebook Wall. First Gourmet Academy gave away a few short and long courses at the end of 2010. What they did was they had people choose between some of the most exciting events that occurred in FGA for that year, sorted out the qualified contestants (multiple votes not allowed) and finally used a randomizer to pick the winner.

For voting, FGA actually used a special Poll App in Facebook. For people who could not use the App, they were allowed to leave comments on the FGA Wall. To help people choose between entries, they shared urls of blog entries regarding each event, thereby getting people to read the blog and improve the blog's overall ranking. On several ends, FGA succesfully promoted themselves and their courses.

[plsburydoughboy]

1. Campaign name:

 

Shinier Holiday with Close Up White Now and Michelle Phan CONTEST!!!

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

The contest ran from December 28 to January 13, 2011.

1. Watch the two videos of Michelle Phan’s videos featured above.
2. Answer these two questions:
   1. What is the best way to instantly brighten your smile?
   2. What’s the technology behind Closeup White Now that will instantly whiten teeth after just 1 brush?
3. Share this post on your Facebook and/or Twitter (Don’t forget to tag me!)
4. Follow Shen’s Addiction on Facebook and Twitter!
5. Subscribe to Shen’s Addiction via email (Don’t forget to activate it!)
6. At the comment section below, type the following
   1. Your answers to 2.a. and 2.b
   2. Links of your shares and retweets
   3. Name (Name used on Facebook)
   4. Email (should be the one used in your subscription and should be able to contact you in case you win)

 

3. Website url(s) where campaign was launched and related developments (e.g. on-site SEO, off-site SEO, online marketing, results).

 

http://www.shensaddiction.com/2010/12/shinier-holiday-with-close-up...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Shen's Addiction took the opportunity to combine a regular blog post talking about Michelle Phan's makeup tutorials as well as Close Up White Now and her contest. Furthermore, the contest rules stated that contestants had to follow her on Facebook, Twitter as well as via email and they then had to go back to this post to comment. In this way, she increased the number of views and returns on this one page in the blog.