Nominate a campaign: Social Networks category

[Janette Toral]

The Social Networks category intends to spotlight on campaigns done or carried out in social networks either as an independent/individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before March 31, 2009. It should include the following:

1. Campaign name:

2. Campaign description / mechanics:

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding?

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Micaela Fransesca T. Rodriguez]

1. Campaign name: Batang Yagit Fan Page @ Facebook

2. Campaign description / mechanics: Facebook fanpage of Engr. Winston Almendras of BatangYagit.com

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.facebook.com/pages/Batang-Yagit/49779751579?sid=b10033b3...

4. What makes this campaign outstanding? The fanpage managed to get more than a hundred members in less than a week. Winston is also one of the most admired engineer/blogger/web marketing guru/actor/singer/producer :D

[Ada]

1. Campaign name: Load Momma

2. Campaign description / mechanics: GET FREE SIM! If user will sign up in their site and fill up the address field completely will receive a Free Red Mobile Sim. GET FREE LOAD! When you refer users to sign up in their site, received and activated the SIM.


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.loadmomma.com/home.php

4. What makes this campaign outstanding?
Load Momma is the first ever cell network company who developed their own website and campaign their newest SIM RED MOBILE!! Very hardworking huh!

[Maria Anna Tan]

1. Campaign name: Sulit Sa Saya Charity Pledge Raffle

2. Campaign description / mechanics:

In the spirit of a successful Community Outreach with Bantay Bata 163, Sulit.com.ph is excited to present Sulit Sa Saya 5 - Charity Pledge Raffle where you have a chance to win cool prizes by simply supporting our next charity project named Sulit.com.ph Charity Pledge.

or this year's charity project, Sulit.com.ph will give Php 1.00 to charity for every 1 new Sulit.com.ph member for the entire duration of this event. We are averaging 500 new members per day or 15,000 new members per month. With this new project, we are aiming to increase signups to 25,000 new members per month which is equivalent to 200,000 new members for the entire duration of the event. So we are targeting Php 200,000 to be donated to charity. If we can push it to 1 Million new members, then it will be the best for both our Community and our chosen charity.

The Recipient
Sulit.com.ph already has a target charity in mind but as with our bad experience last year, we will announce the recipient either at the end of this event or after we have received proper authorization to include the name of the charity as recipient.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

Details about the Raffle: http://www.sulit.com.ph/forum/viewtopic.php?t=50330

Winner List:http://www.sulit.com.ph/forum/viewtopic.php?t=52098

4. What makes this campaign outstanding?
Aside from the fact, that joining is 100% free, as a Sulit.com member, you get to promote your products and reach people all over the world especially to the high traffic the site has, and you get to help the charity which is the most important thing.

[Alvin Chua]

1. Campaign name:
>Jollibee Facebook Application

2. Campaign description / mechanics:
>Just play the game and the top scorer wins 500pesos worth of GC at the end of the week!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
>http://apps.facebook.com/jollibeegameapp/

4. What makes this campaign outstanding?
>The game itself is addicting and you can win just by playing. Zero cost/ loads of fun / addicting easy to play game
and players (from experience) got hungry after the game. I did.

--campaign ongoing (started this week only)

[Thanatos10]

1. Campaign name: Island Rose Flower

2. Campaign description / mechanics:
Send Virtual Island Rose to your Facebook friends and even purchase the real flower and send it anywhere in the Philippines.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.facebook.com/apps/application.php?id=47668059880
http://islandrose.net/blog/2009/01/05/island-rose-facebook-applicat...
http://www.pinoytechblog.com/archives/island-rose-application-relea...

4. What makes this campaign outstanding?
These application allows all Facebook enthusiasts to send flowers and special presents to fellow Facebook aficionados. To add the human touch, Island Rose Applications provide Facebook members with an option to enclose a personalized message for every chosen Island Rose flower. Furthermore, the said applications will also be added to the Facebook profile page.
The Island Rose Flower Application lets all Facebook users to send virtual rose, as well as to purchase and send real flowers to their special someone all over the Philippines.

[aldrinv]

1. Campaign name: Celebrate Valentine’s Day with the Lady Tamaraw Spikers

2. Campaign description / mechanics: The FEU TAMBayan, an online Far Eastern University student & alumni community, in cooperation with the Far Eastern University Women's Volleyball Team, celebrate this year’s love month. Spread the love through badges, embed them on your online HTML enabled social network profiles.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.tamarawbayan.com/celebrate-valentines-day-with-the-lady-...

4. What makes this campaign outstanding?
The FEU TAMBayan aims to unite all Far Eastern University students and graduates online through seasonal downloads in collaboration with popular University personalities which are then utilized through online social networks. In addition, the campaign shows school spirit at the same time celebration of Valentine's Day (during the date the campaign was published online).

[aldrinv]

1. Campaign name: Charge Against AIDS

2. Campaign description / mechanics: The FEU TAMBayan, an online Far Eastern University student & alumni community, commemorated World AIDS Day last 2008. Online users (registered or not) can embed online commemorative items (badge, banner, and wallpaper for social network Plurk) on their social network profiles, stating "I Charge Against AIDS."

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.tamarawbayan.com/the-feu-tambayan-commemorates-world-aid...

4. What makes this campaign outstanding?
The FEU TAMBayan aims to unite its online visitors in commemoration with the celebration of World AIDS Day. With the site's 2 (only) administrators (a registered nurse and a project manager), the campaign allows its patrons to show AIDS awareness through embedding the items offered in the campaign on their personal HTML enabled social network profiles, including a background image for another social network, Plurk.

[Florida Ortiz]

1. Friendster - Y4iT
2. An online community for the youth highly interested in information technology.
It is open to all senior high school and college students, even to IT professionals, members of the academe, IT enthusiasts, IT personalities, top corporate executives, distinguished academic professors and researchers, government officials, policy makers, and anyone who supports "Y4iT" or the Philippine Youth Congress in IT, the biggest IT event in the country.
3. http://profiles.friendster.com/y4it
http://y4it.up.edu.ph/
4. This campaign is outstanding because it reaches more than 1,000 members who harness the social network for event- and IT-related inquiries. (I am the one who entertains their comments and messages, and most of their questions are about the topics in the Y4iT.)

[Carlo de Leon]

1. Campaign name: Earth Hour Philippines @ Facebook

2. Campaign description / mechanics:

Earth Hour is a global event organized by the World Wide Fund for Nature (WWF) and is held on the last Saturday of March every year, asking households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change. The Earth Hour Philippines Fan and Cause Pages in Facebook were developed to complement WWF Philippines’ efforts in promoting this symbolic event locally. The fan page was also used as a springboard to launch various multimedia content on Earth Hour such as local news coverage and video testimonials from popular local artists, as well as a venue to drive traffic to the Earth Hour Philippines website.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

Earth Hour Facebook Cause Page:
http://apps.facebook.com/causes/204649/43264767?fb_page_id=47208497...

Earth Hour Facebook Fan Page:
http://www.facebook.com/pages/Earth-Hour-Philippines/47208497644?si...

Earth Hour Philippines Website:
http://www.earthhour.org/pilipinas

4. What makes this campaign outstanding?

In less than a month and with virtually no marketing moneys spent on-line, the cause page was able to generate 3,839 members who became channels themselves in promoting participation to the event to their own friend networks primarily via their Facebook status updates, generating both nods and new supporters alike. Worth noting was that this happened at the time when Facebook just changed its home page layout - making the appearance of status updates more noticeable.
By the last week of the campaign, numerous unsolicited facebook posts from users related to Earth Hour were rampant up to the actual time of the event - video links, status messages, etc. The campaign proved to be another classic example of how powerful social networks can be in creating viral awareness, participation and achieving maximum reach with minimal effort and budget.