Nominate a campaign: Social Network category

[Janette Toral]

The Social Networks category intends to spotlight on campaigns done or carried out in social networks either as an independent/individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before March 15, 2010. It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Alvin Chua]

1. Campaign name:
Guess what Aloo.ph is and win a Wii!

2. Campaign description / mechanics:
http://technogra.ph/2009/11/03/guess-what-aloo-ph-is-all-about-win-...
- Duration: 1 month

You might ask why the mechanics is linked to Technogra.ph. Reasons:
1. Aloo.ph has a new Facebook contest so, they removed the old mechanics already
2. Technogra.ph is a reliable source of information and this will prove that the contest happened.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
Winners Announcement:
http://www.facebook.com/pages/alooph/159277207301?v=feed&story_...
Additional Winners (not stated on the rules. They added prizes)

The winning guess - http://twitter.com/imajoj/status/5252315727

aloo.ph facebook account

4. What makes this campaign outstanding?
- 400 Facebook entries
- 100+ twitter entries
- Purely Online / Digital Marketing (Viral IT)

[carl valenzona]

Campaign name: Stand Up United Against Poverty

Campaign description: To end poverty before 2015

Website url: http://asiapacific.endpoverty2015.org/imdg

What makes this campaign outstanding?

The eight MDGs have been formulated in such a way that they are ind....

1. Eradicate extreme poverty and hunger.
2. Achieve universal primary education.
3. Promote gender equality and empower women.
4. Reduce child mortality.
5. Improve maternal health.
6. Combat HIV/AIDS, malaria and other diseases
7. Ensure environmental sustainability
8. Develop a global partnership for development

[Earthlingorgeous]

1. Campaign name: Nestle Fitnesse 14 Days To Show-Off Your Shape Challenge

2. Campaign description / mechanics:
A campaign about getting fit and look fabulous.
Participants are asked to take Nestle Fitnesse diet for 2 weeks.
Supporters are asked to vote only once per email for a participant.


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
This was the main site http://www.fitnesse-14days.com/
but there are a number of blogs who promoted this including my blog : http://www.earthlingorgeous.com/2009/11/looking-for-a-fitnesse-part...
the winner was announced through my blog http://www.earthlingorgeous.com/2009/12/team-earthlingorgeous-won-t... their site was not updated (too bad) but actually they announced in on the newspaper one came out on Manila Bulletin Jan. 29, 2010 the other was Feb 16, 2010. They were delayed on the announcement because they were planning a huge announcement via major glossies that will come out in March-April
We did so many activities after the win and more activities this summer.


4. What makes this campaign outstanding?
It's outstanding because 4 strangers suddenly became friends, many women were inspired about eating right and looking good, there are a hundred more who joined the contest btw. We gained our self-confidence. And there are so many people who supported the contestants not just the winners you can see it by the voting result.
It just really show that fashion is a great motivation to get healthy haha.

[Kevin Codamon]

1. Campaign name: Ragnarok 2 Day Facebook Challenge

2. Campaign description / mechanics:
Citizens of Midgard!
It’s time to show your support for your favorite game by becoming a fan of the Ragnarok Online fan page and help us get as many fans as possible! Connect with your beloved GM’s and your fellow RO players!

But it doesn’t stop there. Help us reach 15,000 fans in two days, before this week's Wednesday maintenance, and we’ll reward everyone with modified XP for one whole week!

This contest will start now and will end on February 24 (7am maintenance).

So go to the Ragnarok Online fan page (CLICK ME) and click on Become a Fan now!

Also dont forget! become a fan of LEVEL UP INC! (CLICK ME)

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://ragnaboards.levelupgames.ph - http://www.facebook.com/philippineragnarokonline

4. What makes this campaign outstanding? 2 days we reach 16k fans wo spending a cent. Players spread the word themselves. Limited posting but a thorough ingame announcement campaign was done.

[JayL Santiago Aquino]

1. Campaign name: Paramore Ticket Giveaway Contest! by Globe Tattoo

2. Campaign description / mechanics:
Here’s how to join.
1. Take a picture of yourself holding a Globe Tattoo stick
2. Email your picture to [e-mail]. In the email, please indicate your name and contact details.
3. The FIRST 50 to email us will win one ticket each!
4. The pics of the winners will be posted on the Globe Tattoo Facebook fan page.
5. We will raffle off the three (3) Meet and Greet passes. Everyone who joined the contest can win them!
6. Winners of the Meet and Greet passes will be announced on this blog and on the Globe Tattoo fan page.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://tattoo.globe.com.ph/gblog/2010/02/paramore-ticket-giveaway-c...

4. What makes this campaign outstanding?
I think it's the first time that there is a contest like this in the Philippines :)

[JayL Santiago Aquino]

1. Campaign name:
Fizzer.PH New Year Blow-out

2. Campaign description / mechanics:
Prizes: MacBook, PS3, HP Laptop, PSP Slim, iPod Nano

In this season of giving, Fizzer.ph would like you to join us in celebrating the new decade with a BANG!

We are giving away cool new gadgets to lucky Fizzer.ph users!

Participating in the contest is simple. Just click that button, invite as many of your family and friends as possible to join Fizzer.ph (the "Invite button" will appear after you join the competition) and make sure they fill in their personal information.

2. 3.
And here are the rules:

1. Participants must be Filipino and living in the Philippines.
2. The user with the highest number of confirmed invited users wins.
3. Fraudulent accounts will not be tolerated. The number of confirmed registrations through your invites will be tracked by Fizzer.

Note: Fizzer.ph reserves the right to disqualify contest participants.

So good luck and have a prosperous New Year!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up) http://www.fizzer.ph/profile/user/926713431373.html

4. What makes this campaign outstanding?
Fizzer has now 7,068 members!

Almost everyone in the Top 10 started a blog contest on their own, just to get sign ups for the site. Luckily I got some sponsors so I can start my own contest too, to get sign ups.

Because of the huge prizes in the contest there are some people who tried to cheat the system, to date Fizzer has removed more than 4 contestants.

Actually at the end, I'm in 4th place but because the 3rd placer is disqualified I moved up one notch.

Awarding will take place 9pm on Monday, March 1, 2010
@ Capone's, A-Venue Hall, Makati City, Philippines.
The Fizzer.ph team will be there to formally award the winners.

Everyone is welcome to join the awarding ceremony as well.
It's going to be a sweet reggae night hosted by Jay Server, Kelly Ilusorio and Jodge Ledesma!

[Micaela Fransesca T. Rodriguez]

1. Campaign name: Shop and Share Auction

2. Campaign description / mechanics: The visitors of the site get the chance to auction some of the prized items of the top Filipino celebrities like Marian Rivera, Kim Chiu, Dingdong Dantes among others. Angel Locsin and Anne Curtis used their celebrity power in order to get items and attract potential bidders, who were more than willing to shell out money for a cause. The proceeds went to the victims of Ondoy and Pepeng Philippine National Red Cross’ disaster relief efforts. Angel Locsin and Anne Curtis even created their own Twitter accounts and YouTube page for this campaign.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://www.shopandshare.ph

4. What makes this campaign outstanding?The number of celebrities who are willing to participate and the high amount of bids can attest to the success of the campaign.

[Vince]

1. Campaign name: BlueWater Day Spa and WhenInManila.com's "FREE Feb Couple's Massage Giveaway"

2. Campaign description / mechanics:

Win a FREE Couple’s Massage from BlueWater Day Spa EVERY WEEK in Feb 2010!
All you have to do is leave the most memorable comment on our site (WhenInManila.com) or on our Facebook page (Facebook.com/WhenInManila) and we’ll pick one commenter per week to get a free couples massage (meaning good for two people) at the famous BlueWater Day Spa Movie Theater Massage Room!

Not a lot of rules, just try to leave a comment that will stand out to the WhenInManila.com team. Maybe something funny, memorable, or anything really. You can comment as much as you want to increase your odds of winning.

Commenters can be from ANYWHERE in the world as you can transfer the winning prize to whomever you choose. We will announce winners ever week in February 2010. (Winners announced Feb 8, 15, 22 and 28, 2010)


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up):

http://www.wheninmanila.com/win-free-couples-massage-from-bluewater...

http://Facebook.com/WhenInManila


4. What makes this campaign outstanding?

This was a campaign designed to promote the brand name of BlueWater Day Spa. They were interested in creating an online contest that would help spread the name of their establishment and allow more people to recognize their brand name as a premier name in Health & Wellness Services.

The first sign that marked this as an "outstanding campaign" was the strategy used to disseminate the info of this campaign. A full on blogging and social media campaign really pushed the BlueWater Day Spa brand name into the next level. Contest and Freebie Blogs such as BoyKuripot, NingBuning and MukhangPera were tapped to help spread the word of the BlueWater Day Spa contest, along with other famous blogs such as FlairCandy.com and our own WhenInManila.com. Furthermore a social media frenzy of Twitter, Facebook, Plurk, TwitVid, MySpace, Friendster, Vimeo, Wordpress, Blogger, Tumblr, YouTube, TypePad, LiveJournal and more were all used to further spread the brand name and the contest info.

By asking our audience to simply leave a comment, we strategically opened up the doors for most everyone to be able to join. Thus, allowing everyone to see and hear the brand we were promoting. Furthermore, the implied simplicity of the "just leave a comment" campaign pushed many to join, but still required them to note the brand name of BlueWater Day Spa. With the "leave the most memorable comment" rule, many participants self-motivated themselves to go to BlueWater Day Spa's website to see what kind of services they offered in order to leave an intelligent comment for the contest. Again, furthering the branding and understanding of the BlueWater Day Spa name.

The campaign was ultimately successful in gaining over 450 entries for this contest! Therefore attaining our goal of promoting the brand name of BlueWater Day Spa. The client was also very happy and has enlisted our services for the remainder of the year. In the end, it was a win-win-win situation where BlueWater Day Spa was able to promote their brand name online at a low cost, WhenInManila.com was able to entice more viewers and gain more fans, while our audience was also able to score some free massages.

As Borat would say.... "GREAT SUCCESS!"

[Marge Tee]

1. Campaign name: Chowking Master Chef Run

2. Campaign description / mechanics:

In 2009, Chowking launched a new line of their Value Kings meals. They wanted to drive awareness on the new meals as a complete special meal that is made more affordable. They were targeting college students and yuppies who continuously seek for good bargains. Being it that their target market was online, they wanted to bring to life this campaign online in an engaging way that would drive top of mind awareness.

We brought to life the campaign on Friendster via an online game. The Chowking Master Chef Run was simple and engaging -- catch as many Chowking Value Kings Meals ingredients & power ups to gain more points. Top weekly scorers win Chowking gift certificates and the overall top scorer gets an all expense paid trip for 2 to Beijing to see the Great Wall of China.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).


The URL is no longer active as the campaign ended September 2009.

The game was housed within Friendster for two months with drive to site ads on Friendster, Multiply, Stir, Yahoo Mail, and a email drive to site sent to the Yehey! database. Winners were announced on the site leaderboard.


4. What makes this campaign outstanding?
The game was quite successful as we were able to hit over 90,000 unique visitors in just two months. High traffic to the site was enjoyed during the weekends, averaging about 26,000 unique visitors. The performance of the site exceeded set benchmarks by 1137% index versus target. Pageviews hit well over 150,000, also outperforming our benchmarks. On top of this, we were able to gather a database of over 30,000 individuals. Chowking Value Kings enjoyed extensive brand exposure via this engaging and viral game. Comments on the Friendster page showcased the users positive feedback -- praises on Chowking and their food, as well as their game experience, challenging but very entertaining and stress relieving. (http://www.friendster.com/comments.php?uid=112199011)

[Roe Comendador]

1. Campaign name:
Toby's Sports: Become a fan to win!

2. Campaign mechanics:

Promo mechanics:
Simply become a fan of Toby’s Sports to join the weekly raffle. Five (5) P500 worth of GCs will be given away to five (5) lucky fans every week. If Toby’s reaches 10000 fans before Nov 28, 2009, P10000 worth of Gift certificates will be given away to one lucky fan.

- Duration: 1 month

3. Website URL: www.facebook.com/tobysstore
The promo is no longer active but I have screenshots of the promo. I can email it if needed.

4. What makes this campaign outstanding?

a. Toby's Sports was able to reach its goal of having 10000 fans in just 15 days
b. By the end of the promo, we have gathered almost 15k fans more.
c. Increased web traffic and store visitors
d. We got 400+ wall posts; 500+ comments and 550+ likes
e. Built a solid fan base online

[Gary Viray]

1. Campaign name:

The North Face 100 - Trail Running (Clark, Pampanga)

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

The campaign started April 2009 and ended June 2009.

Goal: - Grow the business through the FootWare & Tekware category.
- Staying true to the brand values + Business sustainability

Strategy: “Own the trail” and expose the brand to a wider audience using a micro site as its landing page. Facebook Ads (CPC/CPM) were used. The micro site will direct visitors to register through the TNF Stores as registration points posted in the micro site. In turn, visitors go to the TNF stores driving them to action to register or buy TNF products. :-)

It is an online plus offline tandem strategy to conversion.


3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Website: thenorthface100.ph (in the process of updating for another TNF Trail Running campaign run in Baguio this summer 2010).

http://www.google.com/#hl=en&source=hp&q=tnf+trail+running+...

Results 11 - 20 of about 1,950 for tnf trail running pampanga.


4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Conversion. Direct impact to sales.

The North Face => Trail Running!

Campaign Target (3 mos) over achieved by 34%
Sales conversion up by 5%; from 12% to 18%
TNF100 direct impact to sales - 11%
PR/Media Mileages Generated - $ 140,000
YTD growth vs. 2008 - 66.49%
YTD growth vs. 2008 – FootWare - 117.46%

[Martin Antunez]

1. Campaign name: I AM EXTREME Nissan Navara

2. Campaign description / mechanics: December 4, 2009 – February 5, 2010
• Goal to inculcate in users that Nissan Navara is a “adventure” vehicle. Who knows what Fun is? Who knows what adventure is? User were given the ability to create their own Nissan Navar ads. A “Photoshop Light” application was created giving users powerful tools to create their own ads. This USG campaign was based in Facebook. Users would take a photo or select from their existing photos and mask it on to a character. They then would be given the ability to manipulate multiple elements to create their own ad. After which they would post to gallery of the application and votes would be collected and other users could comment.

3. Website url: http://apps.facebook.com/nissannavara/index.php
• Launched December 4, 2009
• Bi-weekly awarding
• Grand prize winner still under decision
• Supported by Social Media Ads
• 4 Prizes given out
o 3 Ipod Shuffles
o 1 Acer Laptop
o 8 Nissan Navara Gift Bags


4. What makes this campaign outstanding?
• Monthly Active Users: 3,970
• Total Users: 6,422
• Comments Generated: 2,315
• Votes give: 6,385
Massive engagement amongst Nissan Navara enthusiasts was generated. Entries also surpassed creativity that was expected from the average Facebook user.