Nominate a Campaign: Social News, Bookmarking, Media Voting Category

[Janette Toral]

The Social News, Bookmarking, Media Voting category intends to spotlight on campaigns that requires getting votes in social news, social bookmarks, social media, or related sites either as an independent/individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before March 15, 2010. It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[JayL Santiago Aquino]

1. Campaign name: Globe Telecom's Win a Modu Phone! Contest

2. Campaign description / mechanics:
- Shoot a short but creative three-minute video of what you would do with a Modu phone.
- Log on to the Modu Phone Promo page at the Globe Tattoo website, and copy-paste the link of your YouTube video.
- Go to www.youtube.com/tattooyouniverse, and post your video as a reply to the Modu video on the YouTube channel entitled “What would I do with a Modu?”
- Get your friends to boost up your rankings by having them post your YouTube entry on their Facebook pages, and boost your chances to win this cute phone.
- Deadline for submission of entries is on December 25, 2009

Globe will choose 10 of the coolest, most interesting and creative videos. Criteria for Judging are as follows:
- Diversity of ideas on what you will do with your own Modu– 40%
- Creativity in presentation– 35%
- Number of Facebook friends who will upload your video by December 25, 2009 – 35%
Ten lucky winners will win a brand-new Modu phone, complete with two Modu jackets. How cool is that? Not only do you get to be famous all over the internet, but you’ll have a new phone for Christmas this year!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://tattoo.globe.com.ph/gblog/2009/11/win-a-modu-phone/

4. What makes this campaign outstanding?
Aside from the fact that I won this contest out of 19 entries :) It become viral on YouTube without too much promotion of the contest aside from the blog itself.

[Micaela Fransesca T. Rodriguez]

1. Campaign name: MTV Emerge

2. Campaign description / mechanics: Unsigned Filipino artists were encouraged to register and upload their own music at MTVEmerge for a chance to win an exclusive contract from Apl de Ap's Jeepney Music record label.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://www.mtvemerge.com

4. What makes this campaign outstanding? Unsigned bands from different parts of the Philippines and different genre wholeheartedly joined the competition. Their legions of fans also voted for their bet.

[Marge Tee]

1. Campaign name: Whisperrampa.com Online Video dance contest

2. Campaign description / mechanics:
http://www.whisperrampa.com/LS/staticpages/id-1253155877852/WHISPER...


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

http://www.whisperrampa.com


4. What makes this campaign outstanding?

Video is based on 5 categories so more chances of winning depending on how innovative and creative each group are. It’s a group effort.

[Meg]

1. Campaign Name: Toblerone’s National Thank You Day Awards

2. Campaign Description/ mechanics: Toblerone wanted the Philippines to come together and be a grateful nation. But unlike the first Thank You Day in 2007, this year’s Thank You was envisioned as a tool to bring people together to honor the extraordinary and inspirational people in the Philippines who deserved to be shown appreciation.

3. Website url(s):

www.thankyoudayphilippines.com.ph

4. What makes this campaign outstanding? On October 20, 2007, the Philippines, through the combined initiatives of Manila Mayor Alfredo Lim and Swiss Chocolate Brand Toblerone, celebrated the country’s first National Thank You Day and has gained overwhelming support from different societal sectors. With the ideals and concept of Thank You Day already established, 2009 focused on creating widespread buzz and talkability by having the Philippines vote for the Filipino that deserved the nation’s gratitude.

The campaign, which focused purely on online initiatives—with no supporting above the line collaterals were largely dependent on the virality and talkability of the campaign and effectively established the following:
• Credibility through the bill passed by MS. Cynthia Villar lobbying the declaration of October 20 and National Thank You Day with online support provided for by the ongoing public petition at www.thankyoudayphilippines.com.
• Talk and Buzz through a media launch to introduce the new website where they can post their nominees for the question, Who Should the Philippines Thank?
• New Grounds in Marketing through the revamped www.thankyoudayphilippines.com which offered a more engaging and interactive online experience. New elements made it easier for online followers to express gratitude through Thank You e-cards; the introduction of the augmented reality version of Thank You cards so that they may interact with the site through their webcam; the online public petition supporting the Thank You Day bill; and an online repository for the Filipino online votes for the First National Thank You Day Awardee.
• Engagement through the nomination and awarding of public Filipino figures—similar to the CNN Heroes initiative.
• Market Penetration through a socially motivated engagement of retail partners who gave away Thank You cards designed by renowned graphic artist, Rina Albert for every customer who would say ‘thank you.’
• Merchandising through the distribution of Toblerone bouquets and Toblerone thank you kits.

[Meg]

1. Campaign Name: Urban Time Style Icons
2. Campaign Description/Mechanics:
- 5 young girls will become URBAN TIME’s newest faces and its brands Lulu Castagnette, Marie Claire and Cherie Paris, among others. Each URBAN TIME ICON must be between the ages of 15 – 22 years old, a model student who is active in school, a firm supporter of an advocacy/cause and must exude simplicity, confidence and elegance.
- Each nominee is responsible to campaign for herself, with or without the help of her school’s partner organization.
- Criteria for judging:
i. 40% of the total score will come from the votes gathered in schools as well as on the website.
ii. 60% of the total score will be determined by three (3) judges.
iii. Winners will be chosen based on the following:
1. Beauty and elegance
2. Passion for her chosen advocacy
3. Personality and style
3. Web site urls where the campaign was launched and related developments:
http://www.urbantimeicon.com/
[INSERT ONLINE PICK-UPS]
4. What makes this campaign outstanding?
The word “icons” is usually reserved for top models or A-List celebrities; but Urban Time believe that it could be extended to ordinary students. With this in mind, Urban set out to stage the Urban Time Icons 2009. Urban Time defined an icon as someone who, even at a young age, was already an achiever, a role model, an advocacy supporter and as someone who will represent a top fashion brand, a style maven as well.
The finalists’ photos were uploaded on the microsite http://www.urbantimeicon.com/index.php, and here, everyone was encouraged to vote for their Urban Time Icon. And out of the hundreds who entered, Miki Hahn from La Salle College International, Rachel Rustia and Stephanie Sol from University of Asia and the Pacific, Portia Silva from Ateneo De Manila University, and Anna Monica Villaverde from Trinity University of Asia emerged as winners of the search. But far from being the “homecoming or prom queen stereotype,” the winners turned out to be avid supporters of organizations such as PETA, UNICEF and World Vision among others; and all were student leaders in the field of academics, sports or the arts.
Per month, the microsite averaged up to 7000 unique hits; with the top winners garnering over 10,000 votes each. After the contest, the winners were appointed as Official Urban Time Brand Ambassadors for one (1) year and in being so, gained TV, radio and print exposure as well as products in cash and kind from Urban Time.
As summed up by Linfred Yap, Marketing Manager for Urban Time, “Urban Time's Brand Ambassadors represent the ideal youth of today. Besides being beautiful and smart, our ambassadors have a passion for life, excellence, and making a difference in everything they do. I’m honored to have them wear the latest collection of timepieces from Urban Time.”

Urban Time is on the lookout for girls aged 15 to 21 who are achievers, role models, advocacy supporters and style mavens all in one! These icons will be the faces of Urban Time for a whole year, and will receive great perks like magazine exposures, image and fashion styling with leading fashion stylists and so much more!
As the premier watch store for today’s young, trendy and fashionable consumer, Urban Time’s Official Brand Ambassadors must reflect the style of MC Marie Claire, Cherie Paris and Lulu Castagnette- Urban Time’s carrier watch brands from France.
Check out the nominees for the Urban Time Icons and see who among them best defines the style of today’s youth!C
Urban Time is on the lookout for girls aged 15 to 21 who are achievers, role models, advocacy supporters and style mavens all in one!
“Urban Time's Brand Ambassadors represent the ideal youth of today. Besides being beautiful and smart, our ambassadors have a passion for life, excellence, and making a difference in everything they do.

Miki Hahn, Rachel Rustia, Stephanie Sol, Portia Silva and Anna Monica Villaverde-- virtually no one outside of their circle of friends and family knew about them or much less expected them to become the new faces of the most prominent watch brands in the country. But through the search for the Urban Time Icons, that’s exactly what they became: image models for timepiece brands Cherie Paris [INSERT OTHER BRANDS].
“Urban Time's Brand Ambassadors represent the ideal youth of today. Besides being beautiful and smart, our ambassadors have a passion for life, excellence, and making a difference in everything they do. I’m honored to have them wear the latest collection of timepieces from Urban Time ”,says Linfred Yap, Marketing Manager for Urban Time.

Fashion and lifestyle blogger AJ Matela, fashion stylist Rachelle So, and Urban Time’s Marketing Manager, Linfred Yap, were the judges of the competition.

Voting for Urban Time's Ambassadors started on February and ended on March 22. Participating schools are the Ateneo De Manila University, College of St. Benilde, De La Salle University and De La Salle International, Trinity University of Asia, University of Asia and the Pacific, and the University of the Philippines. Each school’s respective organization teamed up with Urban Time in conducting the voting on campus.
URBAN TIME ICONs
A total of five (5) girls with the highest total scores will be chosen to be the new faces of URBAN TIME and it’s brands (The five girls will be awarded and formally introduced to the press via a launching party at the Urban Time store in SM North Edsa Annex on March 25, 2009.
The URBAN TIME ICONs will become the brand ambassadors for the Urban Time brand, appearing in press releases, store collaterals and ads for the store and their respective brands.
The five Urban Time Icons will be assured of the following exposures:
1. Appointment as Official Urban Time Brand Ambassadors for one (1) year.
2. Fashion editorial in leading glossy magazines catering to the young market (e.g. Candy, Seventeen, Meg)
3. Photos to be displayed in all Urban Time boutiques
4. Photos and names to be included in all press releases and other marketing initiatives (e.g. broadsheets, glossies, TV and online)
5. Image and Fashion styling with leading fashion stylists
6. The winners will also receive the following prizes:
7. Cash Prize worth P 10,000
8. One pair of Melissa shoes
9. Watches from Urban Time

[Carl Vinson carlos]

Campaign Name: Globe One Youth

2. Campaign description / mechanics:: To promote Youth causes in the upcoming national elections, Youth Vote Philippines and Globe Telecom have partnered to use the collaborative power of the Internet in a program called One Youth. Under One Youth, young Filipinos promote their advocacy online by posting their ideas on specific issues that they think should be highlighted this election season on a discussion site --- Great Expectations. Users can also endorse their causes of interest (i.e. education, reproductive health, etc) by using their Globe One Youth Headshot Clinic profile pictures in social network sites.

Others can also vote for these ideas. The more votes an idea gets the higher it climbs the chart. This ensures that the voice of the majority is heard. The campaign was launched in November and is set to end after the elections.


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://tattoo.globe.com.ph/oneyouth

4. What makes the campaign outstanding?
The campaign gives a voice to the Filipino youth this election season. The biggest chunk of the voting population is the youth and this is a campaign that aims to promote responsible voting and informed choices by breaking down the issues that matter, laying it out in public, and allowing others to share their thoughts. By providing a venue for active discussions on electoral issues and social advocacies, Globe and Youth Vote aims to pull together a priority list of actions that the Youth demand their presidentiables to commit to.