Nominate a Campaign: Social Games Category

[Janette Toral]

The Social Games category intends to spotlight on campaigns done or carried out in a virtual world or games either as an independent/individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Review the judging criteria

Back to DigitalFilipino and Search Profile Index Social Networking Awards

 

[plsburydoughboy]

1. Campaign name: Play & Win: Sqwishland.com Pinoy Contest

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

KINDLY ASK YOUR PARENTS TO GUIDE YOU THROUGH THIS:
Promo Mechanics:
1. Buy a Sqwishland capsule toy from any Toy Kingdom, Toys R Us or leading toy stores nearest you.

2. Once you open the Sqwishland capsule toy, you would find a secret code.

3. Create an account at www.sqwishland.com for FREE.

4. Click on the SQWISHCODE button on the upper left corner.

5. Enter the Sqwishcode on the field and hit the SUBMIT button.

6. A message box will instantly appear on your screen that will tell you if your Sqwishcode is one of the 114 winning codes.

7. Complete the form that will flash on your screen with the following: First name, Last name, Address, City, Parent’s Name, Parent’s Email, Parent’s Telephone/Cellphone No. and hit the SUBMIT button.

8. Once you submit the form, wait for a call from a Sqwishland Representative to validate the information within the week.

9. Remember to keep your Sqwishcode paper to claim your prize.

 

Promo Rules:
This promo is only available to Philippine players. Promo winners must be currently living anywhere in the Philippines.This promo is valid between May 1, 2011 to June 31, 2011.Deadline of Claiming of Prizes is on or before July 30, 2011.A player may only win once. If a player gets two or more winning Sqwishcodes, he/she will get the prize with the higher value.Sqwishland Representatives will validate all winning entries. If you are one of the winning players, kindly wait for our representative to contact you through the contact details you provided.SqwishLand will pay for the courier and money transfer fees of the prizes. Winner must present proper identification cards to claim their prize.Prizes are tax free

 

 

 

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

 

Contest Mechanics

http://www.sqwishland.com/pinoy-contest-mechanics/

 

Contest Winners

http://www.sqwishland.com/play-and-win-sqwishland-pinoy-contest/

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

What makes this campaign unique is that they were trying to promote both physical collectible toys as well as social gaming site for kids. As such, they crosspromoted using traditional and online avenues of advertising. I personally saw posters of the promotion next to the actual Sqwishland toys in a Toy Kingdom branch. Some blogs picked up on the story as well and featured it on their sites. Here's a sample:

 

http://www.the24hourmommy.com/2011/05/sqwishlandcom-pinoy-contest.html

 

Another curiousity about this promotion is because it was advertised for kids, they did not seem to promote this on Facebook & Twitter. This is understandable, since the children these toys are targeted to would not be allowed to make accounts on these social networks. Instead, children are directed to go to Sqwishland.com and sign up for their social gaming site.

 

NB: The Sqwishcodes that children found in the Sqwishland toys and was used in this promotion also gave them a free 30 month trial of the Sqwishland premium membership.

 

The sheer number of winners listed in their winners page is proof of the success of this promotion.

[Katrina Cruz]

Fly One, Fly All, Fly Free

Mechanics:
    ‘Like’ Cebu Pacific’s Facebook page;
    Install the contest application from Facebook by searching “Fly Juan”;
    Create a flight (as a host) . You can also join an existing flight as a guest.
    Register and be the first one to get all 149 FB friends to check in on the flight you created.

http://www.facebook.com/cebupacificair?sk=app_4949752878

What made this campaign unique is that it was viral. It's just not about booking yourself for a free flight but it was more of booking a whole group, helping each other complete a flight and asking everyone to help you that generated a lot of buzz.

[plsburydoughboy]

1. Campaign name:

 

Snickers' Hungerlings Attack Challenge

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

• Player can use either webcam or keyboard to play

Webcam 
Print Augmented Reality marker from www.snickersgame.com
Place marker in front of the webcam
Choose from a list of hungerlings
Eat as many SNICKERS chocolate bars as possible by moving your head

Keyboard
Upload your photo
Choose from a list of hungerlings
Eat as many SNICKERS chocolate bars as possible by using the arrow keys and spacebar on key board

• Prizes will be given based on the shortest time taken to grab enough SNICKERS bars to make the participant turn to his/her original face.

Scores are separate for those who use the webcam and for those who use the keyboard.

Participants are required to key in their basic personal details, including name, identification number (may be school ID number, SSS number, driver’s license number, or TIN number), mobile phone number, and email address when they register to enter the game.

All times to complete task will be automatically logged in to the game system.

• A winner can only win once in the entire promo period.

Should there be ties in the 5 shortest completion times, Mars will determine the final winner by conducting a slogan-making contest among those who have tie scores. The best slogan-writer/s as judged by Mars will be considered the winner/s.

 Contest will run from April 1 to May 15, 2011.

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

 

Blog where contest was found:

 

http://www.pinoygaming.net/snickers-hungerlings-attack-challenge/

 

actual Snickers game website:

 

http://snickersgame.com/

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Snickers, a major sponsor for the SE Asian Sony cable channels (AXN, Animax, etc) came up with a fun and engaging contest that would get both casual and hardcore gamers excited. They invested a lot of money in the campaign, even pulling out incredible prizes like netbooks and PS3s. In the end, Snickers was able to get the word out on themsevles and give a lot of lucky gamers great prizes.

[MA. CONCEPCION DS. BALMACEDA]

1, Campaign name: NESTLE POPS DODGEBALL DOJO FACEBOOK CAMPAIGN

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Client wanted to generate awareness for NESTLE POPS and at the same time, promote the new sport of Dodgeball. Client wanted to develop and deploy a digital activity that is highly engaging while pushing the Dodgeball sport. No purchase was required for this activity as all efforts were to be focused on awareness and association of NESTLE POPS with Dodgeball. The project was to be undertaken in coordination with the Philippine Dodgeball Association (PDGA).

Titled, NESTLE POPS DODGEBALL DOJO, the digital activity focused on creating a game that will feature the three (3) different aspects of Dodgeball, using NESTLE POPS icons in the course of the game. Users were enticed to join the activity with the prospect of getting a chance to win every month for constantly playing the game.
Facebook was used as the main platform. Multiple creative social media ads were deployed to drive users to the fanpage and the game. Campaign duration was from August to October 2010.

The Facebook fanpage, www.facebook.apps/nestlepops.ph, was created for the activity. Users had to “Like” the fanpage, then register. Those who played the game had the opportunity to create their own personalized avatars by placing their own personal face image (via webcam or photo upload). Customization of fun outfits was likewise allowed. Users can form teams or play individually to be eligible to win team and individual prizes. Highest point earners per week were declared winners.

There were three games that were created and played monthly. The first game focused on the aspect of learning the terminologies of the Dodgeball sport; the second game centered on multiple choice questions regarding rules of playing dodgeball and details regarding Dodgeball in the Philippines; and the final game taught users the different strategies and moves of Dodgeball. NESTLE POPS currency was used to earn points and determine game winners.


3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

www.facebook.apps/nestlepops.ph


4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The game was very viral because it was able to integrate the functions of Facebook’s profile system, wall feed, friend finder, and post-to-wall features. For the total duration of the activity, all games combined were played a total of 65,390 times. The fun and attractive game activities pushed participation and awareness of NESTLE POPS and the Dodgeball sport. The campaign delivered 252% fans over the defined goal. Total players exceeded goals by 2,976,739% !

NESTLE POPS was able to build online brand equity and generate a database for future activities. NESTLE POPS was able to establish a reputation for creating its “own able” digital sport. it is one of the first branded social games on Facebook, using branded virtual currency and personalized game avatars that involve character design rendered in 3D, thorough game mechanics, dynamic point system, and high brand-consumer engagement. The Electronic Direct Mails (eDMs) and Facebook posts were key in the execution of the campaign and the achievement of the marketing objectives.

[Heidi Kleiber]

1. Campaign name:  Alter Space Game
2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Promo period: March 17 - June 1, 2011

3. Website url(s) where campaign was launched and related developments(e.g. launch, progress, winners announcement, post-event write-up).

Contest Launch:http://www.facebook.com/AlterSpaceGame?sk=app_4949752878

Review: http://www.facebook.com/AlterSpaceGame?sk=reviews

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The game is not only fun, but also shows players the consequences of each action taken and how it can affect the environment. The contest is a great way to show and teach people to take better care of our environment. 

[Heidi Kleiber]

1. Campaign name: Galactic Pusoy Tournament

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

This contest is only open for  players from the Philippines.All winners can claim their prizes at the Nokia office.

Game Mechanics: 

1. Download the game in Ovi Store:http://store.ovi.com/content/94775.

2. Play Pusoy (Chinese Poker). Pusoy Dos (Big Two) is not included in this contest.

3. Upload your scores regularly into our server using "chip leaders" button. Upload
your scores before 12:00pm before the week ends. Only the top 10 scorers will
be posted in their website and facebook.

4. Weekly winners will be announced in their website and facebook fan page. A
winning code will be sent to all winners and this code will be used to claim the
prizes.

5. Grand champion winners will be announced after the contest.

Game Period:

Promo period is from March 06, 2011 to April 17 2011. There will be 6 weekly competitions and winners will be announced weekly. 

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

Contest launch: http://asei-online.com/pusoy/ ; https://www.facebook.com/pages/Galactic-Pusoy/138255452903766

Winners:http://asei-online.com/pusoy/

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

New way of playing cards. Fun interactive game where players can compete with other players all over the Philippines.