Nominate a Campaign: Social Shopping category

[Janette Toral]

The Social Shopping category intends to spotlight on campaigns that promotes products / services availed / shared within social networks - either as an independent / individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, promotion, sales generated, post-sales feedback / write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Review the judging criteria

Back to DigitalFilipino and Search Profile Index Social Networking Awards

[Ma. Carmen Imelda Lopez]

Campaign name: Cashsense Shop & Pay Cash

Description: Cashsense provides a cash-based payment facility that aims to help online merchants (Multiply, Facebook, own website, etc) in the Philippines to reach out to a larger market in the online Filipino community (particularly those who want to shop online but do not have/want to use credit cards). When a merchant links their items for sale to the Cashsense Shopping Cart, their customers can buy items from their online store and pay cash at any 7-Eleven or MLhuillier outlet in the Philippines.

 

Furthermore, Cashsense has developed a Facebook application called Shop & Pay Cash which has an intuitive installation process and a user-friendly interface which makes it easier for merchants to add their items for sale on their Facebook page.

 

Just the same, non-Facebook merchants like Multiply, Webs, Wix, Sulit etc also have their intuitive Add to Cart button once they have linked their items to the Cashsense Shopping Cart.

 

 

The campaign started in January of 2011 and is on-going and continuously developing its facilities to help Philippine online merchants in selling their items. One of the major tools is the Cashsense Online Shopping Mall where merchant items are displayed according to their categories.

 

Website URLs:

http://www.cashsense.com

http://www.facebook.com/cashsense

http://apps.facebook.com/cashsense

http://www.techie.com.ph/features/site-of-the-day-cashsense-com

http://www.entrepreneur.com.ph/ideas-and-opportunities/article/onli...

http://www.juanmanilaexpress.com/straight-from-the-press/press-rele...

 

What Makes this Campaign Outstanding:

 

Cashsense is the first company in the Philippines to offer cash-based payment facilities to SNS-based micro e-trepreneurs. More than that, this facility presents ease and convenience for both merchant and shopper because it does not require credit cards, registration (for shoppers) and does not limit their payment within banking or office hours. This also reduces the risk of fraudulent transactions since orders are not released until payment is guaranteed and just the same, payments are not released to the merchant until such time that Cashsense has given ample time for the merchant to deliver the item to the customer and allowance for customer dispute. When Cashsense started marketing this facility in January, a lot of merchants were hesitant to join but to date, there are almost 300 ACTIVE merchants including several group buying sites and popular reputable merchants. New items are constantly being added daily and orders are on a steady increase starting April of this year.

[plsburydoughboy]

1. Campaign name:

Tuxessories Giveaway

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

Straight from the shop owner's blog:

 

We've got a raffle for our customers! We've changed the rules a little bit. If you are the lucky buyer, you may get not just one, but THREE necklaces of your choice! Shipping is on us! It's just in time for the holidays, so you can share them with your friends! The draw date is December 1, 2010. All online orders we've received (ever since we started) until the draw date automatically count as a raffle entries! We will be picking the winner by using a randomizer to pick an order number. The name that corresponds to that order number based on our records will be the lucky bugger! An announcement will be made on the Tuxessories Facebook Page once we have selected the winner. We will also email them (using their email address according to the PayPal order record) to coordinate about the designs of their choice! (The only design excluded from the winner's selection is the Tux Cameo for Charity, because we will be donating all the profits for those.)

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, promotion, sales generated, post-sales feedback / write-up).

 

The url were the concert was originally announced

http://behindinfinity.deviantart.com/journal/36565529/

 

Sharing this announcement on the Facebook page

http://www.facebook.com/Tuxessories/posts/106503796088189

 

Final winner announcement

http://www.facebook.com/photo.php?fbid=169777806389888&set=a.15...

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Tuxessories is an online pendant store that actively promotes and updates fans on its Facebook page. As an act of goodwill, they decided to run a contest for everyone who had a pending order with them at the time it was announced. Everyone who ordered something (except for their Japan charity item) was automatically eligible for the contest.

 

In the end, this was a great goodwill campaign that helped increase brand loyalty and encouraged people to order pendants from them again.

[plsburydoughboy]

1. Campaign name:

 

Creative Hatah! Piccu Contest!

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

The rules below explain how contestants were to send entries and prizes offered. Eventually the pictures were collected in a Facebook album and voted upon.

 

Creative Hatah!    Piccu Contest  Send us your most creative shot  wearing Hatah! Hatah! hats 

Contest Rules Participants can choose their  OWN THEME. Only ONE ENTRY per person. (For group entry, pick ONE representative.)  All entries MUST accompany a TITLE. Optional to include 1-3 sentence description. No explicit, offending entries, please. =) Minor photo editing is allowed (example: photo cleaning, adjusting of levels, simple framing etc.)  Photo-manipulation is NOT allowed (example: changing the whole background, pasting random objects, color invert  etc.) We encourage you to use your imagination and natural resources as much as possible =) By submitting your entry, you agree to give Hatah! Hatah! the privilege to use your photo for marketing and promotional materials. Owner of the entry, of course, will still have full ownership of the photo.  For winners, kindly bring the actual hats used on the pictures for verification. =)     

Criteria for Judging

40% Creativity

40% Execution,

20% online voting (facebook)

Two ways to Submit

EMAIL your entry to [e-mail], with subject  “My Creative Hatah Piccu”.or post them on our FACEBOOK FAN PAGE       (www.facebook.com/HatahHatah)  

don't forget to...Include the following details: Name, E-mail, Cell#, City of address,  Title of entry,  Description (optional.) Photo file size should higher than 200kb, and must not exceed 1.5MB.  An e-mail/pm will be sent to you if your entry is approved or not.   Deadline of entries is until  APRIL 30, 2011. Online voting and judging is from May 5-22 2011, Announcement of winners will be on May 25, 2011.

Cash prize, Hatah! Hatah! goodies and exciting gifts from our wonderful friends awaits our THREE WINNERS! And if your entries blew us away, we might be just too happy enough to give out more stuff!

 

Prizes:

 

Winner

P1,000 cash prize

Plowket from Hatah Hatah

Frauline Revoltech from Wakuwaku

Gift pack from Booboo Shopda

MEAT Chara Bag

Hatah Hatah Anniversary Shirt

1st runner up

P800 cash prize

12" Plushie from My Rotten Shoppe

Gift pack from Booboo Shop 

Long Bunny Ears Hat from Hatah! Hatah! 

Hatah Hatah Anniversary Shirt

 

2nd runner up

500 cash prize

Gift pack from Booboo Shop

Long Bunny Ears Hat from Hatah! Hatah! 

Hatah Hatah Anniversary Shirt

*We might be adding more prizes without prior notice*
What are you waiting for?Get those pictures coming.And because I've posted the prizes details late. We're extending our contest until April 30

3. Website url(s) where campaign was launched and related developments (e.g. launch, promotion, sales generated, post-sales feedback / write-up).

 

Please right-click on each hyperlink to copy 

 

Happiness in a Hat >:') - Join the Creative Hatah! Piccu Contest!

Happiness in a Hat >:') - Contest Extended!

Happiness in a Hat >:') - Contest Prizes!!

Happiness in a Hat >:') - Vote for your favorite Creative Hatah ...

Creative Hatah Piccu entries (Voting from May5-22) [Facebook]

Happiness in a Hat >:') - Winners!!

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Hatah Hatah is one of many small businesses thriving in Multiply. For their giveaway, they got help from fellow small shops and in a roundabout way helped promote them as well as themselves. However, what was most noteworthy was that they were able to give away amazingly great prizes, that included cash as well as products.