Nominate a campaign: Video Sharing category

[Janette Toral]

The Video Sharing category intends to spotlight on campaigns that involves sharing of videos by the advertiser or submission of videos by target audience or participants online.

Nominate a site now by posting a comment on or before March 31, 2009. It should include the following:

1. Campaign name:

2. Campaign description / mechanics:

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding?

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Micaela Fransesca T. Rodriguez]

1. Campaign name: Buhay Coke Video Blog Contest

2. Campaign description / mechanics:The videobloggers are required to do a videoblog on their daily activities wherein coke is a part of it.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://smhypermarket.blogspot.com/2008/06/buhay-coke-video-blog-con...

4. What makes this campaign outstanding? A good number of bloggers with quality video submission. A lot of bloggers went to the launch and awarding party of the said contest.

[Alvin Chua]

1. Campaign name: Clean & Clear My Beautiful Ride Video Contest

2. Campaign description / mechanics:
> Music Video / Slideshow making contest
Complete mechanics HERE


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
Website launched from: http://cleanandclearphil.multiply.com/

Finalists and Voting HERE

Contest Winners - HERE

4. What makes this campaign outstanding?
>
This campaign is purely online marketing. This used no supporting above the line ads (TV, radio print etc) It also didn't utlize web ads. This is purely launched as planned as a viral marketing campaign only.

137 video entries were submitted compared to brand X (different product, same campaign) which utilized ATL (TV ads) and they got only around 90 entries only.

also, this campaign surpassed the Social networking activity of competitor brands.

FYI. Currently, there is an on-going campaign and this is a different one but with similar mechanics. the campaign I nominated above already ended.

[Buddy Gancenia]

1. Campaign name: Reality Wedding Video...the Philippines first and only Reality Wedding Video producers

2. Campaign description / mechanics: Video sharing of our clients wedding videos for them to view and share it online with their relatives and friends all over the world. Also it served as a showcase of our sample works to our prospective clients here and abroad.

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).www.realityweddingvideo.tv and www.buddygancenia.com/blog

4. What makes this campaign outstanding?

Because of video sharing we were able to:
1. Established a business with out putting up a studio and physical office.
2. Compete with the major players in the wedding industry.
3. 70% of our clients are Filipinos living abroad getting married in the Philippines. Video sharing is the most convenient way for them in choosing a supplier.
4. Established a 100 percent website/online marketing and business operation, does given us an award as best case for Business Management System by the Association of Training Institutions for Foreign Trade in Asia and the Pacific and UN International Trade Centre UNCTAD/WTO in 2007.
5. To date 150+ clients were book through shared videos in our websites, blogs, self hosted videos, youtube videos, multiply, facebook and friendster.
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[Buddy Gancenia]

1. Campaign name: Modular Display Pro Lights and Sounds

2. Campaign description / mechanics: video sharing for showcase of services

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://modulardisplaypro.com and http://www.youtube.com/user/modular07

4. What makes this campaign outstanding? Before they ask their clients to visit them during actual events, now they ask their clients to visit youtube and able to close deals.

[Manuel Viloria]

1. Campaign Name: How Do You Cream-O

2. Campaign Description/Mechanics:

a. To join the contest, contestants must log on to www.creamoholics.com and register.
b. To complete entry, upload a video showing your original Creamoholic story and show how you (or someone else) enjoy Cream-O cookies. The more creative, unique, wild or funny your story is, the better chances of winning!

You'll find the complete mechanics at http://creamoholics.com/contest.php

3: URLs

Cream-O Homepage
http://creamoholics.com

Cream-O Videos
http://creamoholics.com/videos.php

Cream-O Video Contest Heats Up (July 26, 2008)
http://www.viloria.net/archives/cream-o-video-contest-heats-up/

Cream-O Video, Cream-O Tivity (Aug 13, 2008)
http://www.viloria.com/secondthoughts/archives/00001576.html

Cream-O Promo Extended (Sept. 26, 2008)
http://www.universalrobina.com/2008/09/26/cream-o-promo-extended/

Announcement of Winners
http://creamoholics.com/news5.php


4. What makes this campaign outstanding?

The "How Do You Cream-O" campaign caught the interest of a wide spectrum of people (in terms of video skills) who are bound by a common love for Cream-O. This also unleashed the creativity of people who are proud of their videos, and helped spark lively interaction in the comments section of the various videos at the Creamoholics.com site.

As the contest progressed, the submitted videos inspired even more people to come up with their videos. Some even uploaded their vids to YouTube, which quickly spread the word about Cream-O even more.

Plus, people who previously did not focus much on Cream-O started thinking about the product and brand more often, because their online idols talked, spoofed, or even sang about Cream-O through the power of online video.

Fun. Humor. Entertainment. All for free, and all online. These feelings brought a smile to the lips of online viewers, and Cream-O was right there with them, in their hearts and also in their minds.

[Florida Ortiz]

1. YouTube - y4it
2. Video collection of "Y4iT" or the Philippine Youth Congress in Information Technology, the biggest I.T. event of the year.
3. http://www.youtube.com/results?search_query=y4it&search_type=
http://y4it.up.edu.ph/
4. Anyone who participated in the event can upload their videos of Y4iT or create their own slide shows. Snippets, teasers, and even the 3D animation made exclusively for the event are found here.