Nominate a Campaign: Virtual Worlds / Games Category

[Janette Toral]

The Virtual Worlds / Games category intends to spotlight on campaigns done or carried out in a virtual world or game either as an independent/individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before March 15, 2010. It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments
(e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

Review the judging criteria

Back to DigitalFilipino Social Networking Awards categories

[Kevin Codamon]

1. Campaign name: Ragnarok 2 Day Facebook Challenge

2. Campaign description / mechanics:
Citizens of Midgard!
It’s time to show your support for your favorite game by becoming a fan of the Ragnarok Online fan page and help us get as many fans as possible! Connect with your beloved GM’s and your fellow RO players!

But it doesn’t stop there. Help us reach 15,000 fans in two days, before this week's Wednesday maintenance, and we’ll reward everyone with modified XP for one whole week!

This contest will start now and will end on February 24 (7am maintenance).

So go to the Ragnarok Online fan page (CLICK ME) and click on Become a Fan now!

Also dont forget! become a fan of LEVEL UP INC! (CLICK ME)

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up). http://ragnaboards.levelupgames.ph - http://www.facebook.com/philippineragnarokonline

4. What makes this campaign outstanding? 2 days we reach 16k fans wo spending a cent. Players spread the word themselves. Limited posting but a thorough ingame announcement campaign was done.

[Kevin Codamon]

make that "we reached 23K+ fans in those 2 days". Just one forum post triggered all of this.Thanks Janette.

[JayL Santiago Aquino]

1. Campaign name: Runes of Magic Philippines - Living In The World of Taborea

2. Campaign description / mechanics:
Here are the mechanics:

1. This contest is open to all members of the Nuffnang PH Network, except employees of the Nuffnang Philippines and E-Games, and their relatives up to the third degree of consanguinity2. If you wish to join, just write a blog entry entitled “Life In Taborea: The World Of Runes Of Magic”.

3. This entry can be as long or as short as you wish, you may use pictures or video if you choose so as well.

4. You must write about how you would imagine yourself if you lived in the world of the E-Games hit MMORPG, Runes Of Magic. Set in a fantasy world of magic, monsters, and heroes, let your imagination run wild as you craft your own point of view about how life would be in this world.

5. Each blogger is entitled to only one entry each for the duration of this contest.

6. If you have successfully created an entry for this contest, just send a hyperlink to your post to the following e-mail address: [e-mail] .

7. This contest opens on February 8, 2010 and ends March 8, 2010: winners will be declared two weeks afterwards and awarded at the E-Games event coming up for the bloggers. Watch out for invites to this event!

8. Prizes are as follows:

1st prize = 25K plus 5K GC from Hi-sierra ; Mobile Internet Kit

2nd prize = 15K plus 3k GC from Hi-sierra ; Mobile Internet Kit

3rd prize = 5K plus 1k GC from Hi-sierra ; Mobile Internet Kit

So what are you waiting for? Play the game, join the contest, and learn how it feels to be living in Taborea!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://www.nuffnang.com.ph/blog/2010/02/08/living-in-the-world-of-t...

4. What makes this campaign outstanding?
Beside the 45,000 pesos in cash prizes, it brings out the creativity in every blogger :)

[Chinkey Llave]

1. Campaign name:

Jollibee Chicken Chase Game

2. Campaign description / mechanics:

Mechanics:

1. Just play the Jollibee Chicken Barbecue Chase

2. The highest scorers get a chance to win prizes.

a. WEEKLY DRAW
Three (3) among the top ten (10) weekly scorers are chosen randomly. Each gets a P500 gift certificate from Jollibee.

b. GRAND DRAW
The top 3 scorers for the entire promo duration (from October to December 2009) each gets a P1,000 gift certificate from Jollibee.

Remember: you may only have one (1) entry for the weekly draw and one (1) entry for the grand draw.

3. If you win, you will receive a message on your Facebook account about your prize and how to claim it.

4. Employees from Jollibee Foods Corporation and McCann Worldgroup Phils., Inc. up to second degree of consanguinity or affinity are disqualified from joining the promotion.

Instructions:

1. Lead Bob to the griller using your arrow keys to get to the Jollibee Chicken Barbecue.

2. Then head to the nearest Hungrie. Press SPACE BAR to give him or her the Jollibee Chicken Barbecue. The faster you feed the Hungries, the higher your score.

3. Watch out for the bonus Java Rice and Drinks! Once they appear, press the letter J. This will give you more time to keep the Hungries from passing out.

4. You only have four lives. You will lose one life whenever a Hungrie faints from hunger (or boredom!), so be quick! Dont worry, you will replenish 1 life every level (Maximum of 3 extra lives)

5. Keep on playing to get the highest score. The highest scorers will get a chance to win prizes from Jollibee!


3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).

http://apps.facebook.com/jollibeechickenchase/

4. What makes this campaign outstanding?

- The game is played 2,600 times per week for 3 months without any without any marketing efforts leading to the game
- Successfully contributed to the awareness of the Jollibee’s product.

[Iggy Javellana]

1. Campaign name: Slurpee / 7-Eleven + Grand Chase Advergaming Campaign

2. Campaign description / mechanics:

Add P2.00 to every purchase of a 650ml (22oz) Slurpee and get a LIMITED EDITION Slurpee Grand Chase Card!

Once you receive your LIMITED EDITION Slurpee Grand Chase Card, simple scratch the back of the card to get your Item Redemtion code! Once inside Grand Chase, look for the 7-Eleven NPC in the Town Square and enter your Item Redemption code in the form provided to receive AWESOME in-game items and rewards!

3. Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up).
http://grandchase.levelupgames.ph

4. What makes this campaign outstanding?

Campaign KPIs Achieved:
The campaign was launched on September 25, 2009 - day before Ondoy

During the opening weekend, we increased Slurpee sales for the 220z category by 22% versus the previous year, regardless of the rain and floods in Metro Manila

At the end of the campaign on November 6, 2009, we were able to increase Slurpee sales by more than 40%

[Carlo de Leon]

Campaign name: Marlboro Black Lounge game

Campaign period: Sept 01 – Oct 05, 2009

Campaign description / mechanics:
An online member-get-member promotion in the form of an online game which aimed to grow the number of Marlboro Adult Smoker Database members, while at the same time support the launch of the brand’s newest variant – Marlboro (Black) Menthol.

Each member of the Marlboro Adult Smoker database could activate their Black Lounge by logging into www.Marlboro.ph. Each Black Lounge starts out as an empty space, and fills up with room items as the Black Lounge’s VIP list grows.

The object of the game: be the first 50 users to grown his VIP list to at least 20 members to win a Sony Vaio laptop for the Black Lounge owners and Marlboro Zippo lighters for the 1st 20 members of each of the winning VIP lists.

How to grow your VIP list: They are allowed to join the VIP list of only one other member’s Black Lounge by entering that member’s info. They can build their own VIP list by enticing offline their adult smoker friends to sign up for the database and join their black lounge as VIP members.

Website url(s) where campaign was launched and related developments (e.g. progress, winners announcement, post-event write-up):

Case study deck: http://www.mediafire.com/file/nmyq3q2dnm2/The Black Lounge.ppt

URL during the campaign: https://www.marlboro.ph/Main.aspx

Game demo: URL to follow

Full promo mechanics: http://www.mediafire.com/file/bvjzjintfna/Black Lounge Mechanics-fi...

What makes this campaign outstanding?
• Online buzz for the promotion was achieved, despite not being able to use online ads and other conventional promotional tools such as print ads, General Trade/Key Account point of sale materials, General Trade/Key Account Promoter hops, etc.
• The campaign successfully grew Marlboro’s current Database primarily through word of mouth marketing alone. It was able to maximize existing members’ networks to communicate the brand’s latest offering and initiate a sustainable relationship between the brand and the adult smoker.
• The campaign attracted, identified by name, and engaged with adult smokers in a responsible way, compliant to existing tobacco marketing restrictions.