Nominate a Campaign: Widgets & Add-ons Category

[Janette Toral]

The Widgets & Add-ons category intends to spotlight on campaigns done that requires widget installation or add-ons in social networks and/or websites / blogs - either as an independent / individual effort or as an advertiser of the site.

Nominate a site now by posting a comment on or before July 26, 2011 (no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, results, post-campaign write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

Review the judging criteria

Back to DigitalFilipino and Search Profile Index Social Networking Awards

[plsburydoughboy]

1. Campaign name:

 

Continue Inviting Your Friends to ChurpChurp!

 

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

 

based on found blog post, it started May 15 2011 and is ongoing

 

SOCIAL SHARING

PhP 15.00 per signup

CONTINUE INVITING YOUR FRIENDS TO CHURPCHURP!
Ready to burst out all the latest awesome news to your friends? Get rewarded by doing so! Bring your friends to sign up today and get rewarded PHP 15.00 per friend invited. The more, the merrier!

GENERAL GUIDE

Share your personal link to be rewarded!

YES TO

Sharing it on your Twitter timeline

Sharing it on your Facebook wall

Sharing it on your other social networks such as Friendster, MySpace, forums and other portals

Customising your status on instant messengers such as Windows Live Messenger, Yahoo Messenger, Google Talk, Skype, etc.

Emailing your friends who might be interested

 

NO TO

SPAM!

Sharing it on competing brands' social media platforms

Sharing it on suspicious sites (e.g pornography sites but not limited to) to generate views or clicks!

Use automated methods to generate views and clicks

Using misleading messages when sharing

Sharing it on the original campaign platforms (such as Facebook fan pages and microsites)

Sharing it on ChurpChurp's Facebook Fan page

Use PTC (Pay to Click) sites, link exchangers, other such services, or forming groups for this purpose

Creating dummy email and other social networking accounts for signup campaigns

Accounts must be verified and have a minimum of 25 Twitter followers and/or Facebook Friends.

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, results, post-campaign write-up).

 

Blog entry regarding campaign

 

http://www.pinoytechtalk.net/2011/05/make-money-online-at-churp-chu...

 

Rules from ChurpChurp page

 

http://ph.churpchurp.com/share/churpchurp/

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

ChurpChurp is an offshoot of Nuffnang, and also an advertising community that requires you to install a widget on your blog and crosspromote on Twitter and Facebook. At launch, they had a need to bring in as many people into their community as possible, and so the easiest and clearest way to do so was to pay them for promoting ChurpChurp itself. It was a simple way to get themselves promoted, it helped users understand the system of promoting and getting paid and it helped bloggers get their start at promotional blogging.

[plsburydoughboy]

1. Campaign name:

Sulit.com.ph Blog Writing Contest: Give Your Best Definition of Sulitizen

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

Join the Sulit.com.ph Blog Writing Contest and give your best and most creative definition of the word:

"SULITIZEN"

Very simple, right? Here’s what you have to do.

1. In 50 words or less and not exceeding 3 sentences, give your best definition of the word “Sulitizen”.

2. Post your entry in your blog and create a catchy title for it.

3. IMPORTANT: To qualify your entry, embed this badge anywhere on your post. (you can view badge in blog post)

4. Submit your entry via email to [e-mail] with the following format:

Subject: My Definition of Sulitizen

URL:
Name:
Sulit username:
Email address:
Contact number:

HOW TO EARN EXTRA POINTS (through Viral Posts):

1. Share the badge to your friends and let them embed it on their blogs and websites. The more viral posts you have, the more points will be given to you.

2. To make sure that the viral posts are counted to your score, your friends should include a link to your blog entry.

3. Compile all the URLs of your viral posts (where the badge has been posted), and email it together with your entry. See format above.

WEEKLY RAFFLE:

1. Every week, we will be raffling off cool prizes to everyone who embedded the badge on their blogs or web sites. This means, both qualified participants and viral posters have a chance to win the weekly raffle.

2. Weekly raffle prizes are as follows:

Week 1 (August 16-22): Nokia 5530
Week 2 (August 23-29): Playstation Portable
Week 3 (August 30-September 5): iPod Touch
Week 4 (September 6-September 12): Sony Cybershot

3. Weekly winners will be announced every Monday at 5PM on this forum thread and an official email will be sent to them about how they can claim their prize.

FINAL ROUND:

1. Deadline of submission of entries is on September 12, 2010, 11:59 PM.

2. From all official entries, we will be choosing the TOP 10 using the following criteria:

Explicitness – 30%
Creativity – 30%
Originality – 20%
Extra Points (Viral Posts) – 20%

3. Internal screening will run from September 13 to 15, 2010.

4. Once the TOP 10 entries have been declared, there will be a voting period from September 16 to 20 23, 2010 at 11:59 PM, where Sulit members could support and vote for the entry with the best definition. TOP 10 definitions will be posted in the forum.

5. One lucky voter will win a brand new Nokia C3.

6. Once voting period is over, voting results will be computed with the points from the judges’ scores to identify over-all winner. Top 3 winners will win the following prizes:

1st Place: Apple iPad
2nd Place: Nintendo Wii
3rd Place: Nokia 5800

7. Announcement of winners is on September 21, 2010 September 24, 2010. Winners will be notified through an official email stating how they can claim their prize.

TERMS AND CONDITIONS:

1. Promo is open to all members of Sulit.com.ph.

2. Any blog site or personal social media accounts that provide blog pages (Multiply, Tumblr, Friendster, Blogger, Wordpress, etc.) are allowed, provided that the blog post can be viewed publicly.

3. Filipino or English can be used as the medium for blog post.

4. Only one blog post per website will be counted as an official entry. To submit multiple entries, post different contents on different websites.

5. By entering the competition, you declare that your blog post is your original work, has not been plagiarized in any way, and has not been submitted to any other competitions.

6. Employees of Sulit.com.ph and their relatives up to third degree of consanguinity or affinity are ineligible to join the promo.

7. Decision of winners by Sulit.com.ph is final and irrevocable.

8. Prizes are not convertible to cash and will be forfeited if unclaimed within 60 days.

PROMO PERIOD: August 16 to September 21, 2010

3. Website url(s) where campaign was launched and related developments (e.g. on-site SEO, off-site SEO, online marketing, results).

Sulit blog post announcing contest

http://www.sulit.com.ph/index.php/view+topic/id/60877/Sulit.com.ph+...

Sulit blog post announcing winners

http://www.sulit.com.ph/index.php/view+topic/id/66655/Congratulatio...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Sulit launched a blogging contest where they could get bloggers make the term Sulitizen go viral. However, instead of asking contestants to repost on Facebook and Twitter, they instead asked bloggers to install a Sulit.com badge and they shared an appropriate embed code. This badge served two purposes:
1) it helped them track down which bloggers where joining the contest and what they were writing to promote it and
2) it promoted Sulit itself
What made the badge relevant is that Sulit was basically putting more control over the contest than most contests where contestants reshare in popular social networks. By focusing on blogs, Sulit wanted to make sure the term Sulitizen was spread organically. Maybe they were worried the term was going to be hijacked by spammers, or maybe they were just particular about controlling how it ranked as a keyword. Either way, the badge was a vital part of the contest.

At the end, they got many bloggers writing about Sulit and got some extra promotion as well.

[Carlo Ople]

1. Campaign name: TV5 Central Page

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

The challenge was to put some order in all of the Facebook Pages of TV5. There were so many pages (per show) and it was hard to track all of them and make sense of everything. That's when we created the central landing page at the TV5 Facebook Page. 

Objective: Organize and cleanly direct the traffic we get on the TV5 Facebook to the the Facebook pages of other shows. Create a mechanism to promote the latest shows and to share the program grid.

 

Features:

Featured Video: Trailer/Teaser of the latest show of TV5.

Featured TV5 Shows: Thumbnails of different shows of TV5 with links to their individual show pages. If you click the photo you're shown the synopsis. If you click the Like you're directed to the page. All of our shows have the same landing page (lower part). This is to make sure that the experience is consistent regardless of what TV5 show Facebook Page you're on. 

Program Guide: Our program schedule for TV5.

 

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, results, post-campaign write-up).

 

TV5 Facebook Page: http://www.facebook.com/TV5manila?sk=app_151052331635170

Sample Page of TV5 Shows: 

http://www.facebook.com/TV5Bangis?sk=app_213691851999209

http://www.facebook.com/TV5TheSisters?sk=app_205227459525599

 

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

 

115,000+ visits to the TV5 tab.

[plsburydoughboy]

1. Campaign name:

First Gourmet Academy New Year Poll Contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

It’s almost 2011! To celebrate the New Year, we’ll be giving away a 4-day baking short course and a Moulinex Secanto electric knife (worth P10,000) to 1 lucky winner who shares the same excitement as we do for First Gourmet Academy with our Poll Contest!

Vote for the most interesting incident that happened in FGA this 2010. To join, let us first review the unforgettable occasions of First Gourmet Academy. Click on the links to read more about the topics.

1. First Gourmet Academy visits Malacanang and cooks for President Aquino
http://bit.ly/e6300g
First Gourmet Academy was invited to cook for the newly-elected President Aquino and his family last August. This was the first and only time so far that this has happened. First Gourmet Academy was recommended by a close friend of the President and did a very good job in providing the presidential family with a great lunch. Hopefully, this would soon happen again.

2. First Gourmet Academy wins competitions
http://bit.ly/dVPsqm and http://bit.ly/gmK1Lm
First Gourmet Academy is starting to make a big name among the culinary schools in Manila. Proving this was the day when we easily won the Flavors Magazine Culinary Challenge 2010. And this with students that had only been to school in just 6 weeks compared to the other schools competitors that joined with much more experienced students.
A few weeks later, the First Gourmet Academy students also won the Grand Championship and 1st runner up honors in the “You Cook: The Moulinex Video Recipe Challenge” against other culinary school’s instructors.

3. First Gourmet Academy President joins President Aquino to US
http://bit.ly/dkU9Hu
First Gourmet Academy's President, Mr. Romy Mercado, joined President Aquino on his trip to US last September. We are the ONLY culinary school representing the Philippines to bring home investments and jobs from the States.

4. Celebrities join First Gourmet Academy for short courses and diploma program
http://bit.ly/gpkKFQ
For short courses, we were joined by Jolina Magdangal and Senator Chiz Escudero together with his family and friends. We also have our own Roxanne Barcelo who is in our Diploma program and will graduate sometime in the middle of next year.

5. First Gourmet Academy students go abroad for internship
http://bit.ly/dKrJNa and http://bit.ly/fqHsIs
The main reason why First Gourmet Academy was started almost 3 years ago was to make sure that our students are ready to take up employment here in The Philippines as well as abroad. We are proud to announce that we are the culinary school in Manila with most employed students directly after their education. In these two links, you can read about 2 of our students that are successful abroad.

What do you think is the most important thing that happened at First Gourmet Academy in 2010?

To vote:
1. Simply post the following on our wall for whatever you choose:
A. Cooking for President
B. Winning Competition
C. President with President
D. Celebrities Joining
E. Students Abroad
2. “Like” First Gourmet Academy.
3. Publish the poll in your page. Write about this contest in your Facebook/Twitter/blog/etc.

1 vote per person. A person with multiple votes will be disqualified. The winner will be chosen randomly.
Contest runs from December 20, 2010 to January 6, 2011.
The winner will be announced on January 7, 2011.
Prize: 4-day baking short course + Moulinex Secanto Electric Knife

UPDATE:
People have informed us that they think it’s difficult to vote using the Facebook Poll. Instead, you can just write a comment on our wall with whatever of the 5 alternatives you think is the most important thing that happened in First Gourmet Academy during 2010. Every 3 days, we will post a graph informing you how the poll is doing. Simply post the following on our wall for whatever you choose:
#1 Cooking for President
#2 Winning Competition
#3 President with President
#4 Celebrities Joining
#5 Students Abroad


3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Facebook note launching contest:

http://www.facebook.com/notes/first-gourmet-academy/new-year-poll-c...

Facebook note indicating qualified participants for final round:

http://www.facebook.com/note.php?note_id=495056853115&comments

Winner announcement:

http://www.facebook.com/photo.php?fbid=489483883599&set=a.15374...

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

The whole campaign was done on First Gourmet Academy's Facebook Wall. First Gourmet Academy gave away a few short and long courses at the end of 2010. What they did was they had people choose between some of the most exciting events that occurred in FGA for that year, sorted out the qualified contestants (multiple votes not allowed) and finally used a randomizer to pick the winner.

For voting, FGA actually used a special Poll App in Facebook. For people who could not use the App, they were allowed to leave comments on the FGA Wall. To help people choose between entries, they shared urls of blog entries regarding each event, thereby getting people to read the blog and improve the blog's overall ranking. On several ends, FGA succesfully promoted themselves and their courses.