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Nominate a Campaign: Micro-blog Category

The Micro-Blog category intends to spotlight on campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools - either as an independent / individual effort or as an advertiser / marketer.

Nominate a site now by posting a comment on or before July 26, 2011

(no more extension after the said date). It should include the following:

1. Campaign name:

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

Review the judging criteria

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Tags: campaign, micro-blogging, microblogging, plurk, twitter

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Permalink Reply by plsburydoughboy on July 22, 2011 at 7:41pm

1.Campaign name:

House Of Flair Twitter Giveaway

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

The following is copypasted. The campaign ran from April 4 to May 2, 2011.

Every week for the month of April, we are giving away 1 deluxe sample to 1 Twitter follower! That means you'll get 4 chances to win one of the special samples up for grabs :)

Every Monday, we will be posting the deluxe sample to be raffled off for the week. The weekly giveaway will end every Sunday, 11:59PM.

How to enter:

1. Follow us on Twitter, of course! :)

2. On Mondays, stay tuned for the the prize & message that you have to tweet.

3. Tweet the week's message. (Remember, it has to be tweeted EXACTLY as it appears. Failure to do so will disqualify you.)

4. Watch out for the announcement of the winner every Monday morning.

Please take note of the ff:

Only one entry per person is allowed. (Multiple entries will be disqualified)

The lucky winners will be chosen randomly via random.org.

Weekly winners only get to win once.

This contest is open to Philippines Residents only.

The prize will be shipped free via Xend Express

Winners have 2 days to claim the prize, otherwise, new random drawings will be held for new winners.

Week 1

Givenchy Vax'in For Youth Deluxe Sample

An age-defying youth infusion serum. The velvety, non-greasy formula preserves the skin's youthful appearance, strengthens and repairs the skin's defense mechanisms, and slows down wrinkle formation for a more luminous complexion.

Tweet:

Enter to win a Givenchy Vax'in for Youth deluxe sample this week from @houseofflair. How? http://bit.ly/fTPkIe

Week 2

Too Faced Shadow Insurance Deluxe Sample

Your full-coverage insurance policy against eye shadow fading, creasing, and melting. Our silicone-based eyeshadow primer transforms any eye shadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off.

Tweet:

Enter to win a Too Faced Shadow Insurance Deluxe Sample this week from @houseofflair. How? http://bit.ly/fTPkIe

Week 3

Ahava Mineral Body Lotion

Ahava Body Lotion Intense moisturizers work to make this formula an ideal milk that hydrates and heals your skin. Rich in Aloe Vera, natural moisturizers, and Ahava's own Osmoter compound, Mineral Body Lotion glides on easily to wrap your body in splendid, silky softness all day long.

Tweet:

Enter to win an Ahava Mineral Lotion deluxe sample this week from @houseofflair. How? http://bit.ly/fTPkIe

Week 4

Buxom Big & Healthy Lipstick in Amsterdam (Rosy Nude) Deluxe Sample

What it is: A three-in-one lip perfector that works hard for the money.  

What it does: Buxom Big & Healthy Lip Stick works three full-time jobs—it defines the shape of lips like a liner, fills them in with creamy velvet color, and then plumps them to their full buxom potential. It's a three-in-one lipstick that's quick and convenient for defined, colorful, buxom lips anytime, anywhere.   

What this product is formulated WITHOUT: 

- Parabens 

- Sulfates 

- Phthalates  

What else you need to know: The formula contains a deep infusion of antioxidant vitamins A, C, and E for soft, smooth lips.

Tweet:

Enter to win a Buxom Big & Healthy Lip Stick in Amsterdam deluxe sample from @houseofflair. How? http://bit.ly/fTPkIe

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Initial blog post

http://houseofflair.multiply.com/journal/item/86/Twitter_Giveaway

Initial Tweet

http://twitter.com/#!/houseofflair/status/54833225981366272

Weekly Prize and Message posts

http://houseofflair.multiply.com/journal/item/87/Week_1_House_of_Fl...

http://houseofflair.multiply.com/journal/item/88/Week_2_House_of_Fl...

http://houseofflair.multiply.com/journal/item/89/Week_3_House_of_Fl...

http://houseofflair.multiply.com/journal/item/90/Week_4_House_of_Fl...

Twitter winner tweets

http://twitter.com/#!/houseofflair/status/57255654422884352

http://twitter.com/#!/houseofflair/status/59787154305466368

http://twitter.com/#!/houseofflair/status/62320433277566977

http://twitter.com/#!/houseofflair/status/64852414167121920

Final tweet acknowledging end of contest

http://twitter.com/#!/houseofflair/status/64853580645007360

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

House Of Flair is a Multiply store specializing in beauty products. They setup a new Twitter account, and to optimize Twitter to bring people over to their online store, they setup a contest. They revealed new products for each of the four weeks and asked contestants to tweet a prepared message promoting said product. In one fell swoop, they got more followers, they had people tweeting their products for them, they increased the number of people who knew about their products, and they got more people from Twitter going to their store. They were even selling to the contestants!

They were very smart going about the contest as well. They did not want any particular Twitter user spamming their followers with multiple messages, so anybody who tweeted more than once was automatically banned.

Essentially, smart planning and implementation resulted in a well executed campaign.

Permalink Reply by plsburydoughboy on July 24, 2011 at 3:52pm

1. Campaign name:

TurfsitePH.Net Twitter Contest

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

copypasted from the blog post:

Want to win a 200MB website hosting plan (Windows Server 2008 or Linux based server, your choice) and a Top Level Domain (TLD like .com, .net, .org, .info, etc.) for yourself?

Then join our contest:

Make sure that you follow @turfsiteph in Twitter;
Tweet (or RT) the following:
Follow @turfsiteph to win a 200MB webhosting plan + a Top Level Domain of your choice (valid for 01 year) Visit #turfsiteph.net now!

That simple! We will randomly select from the tweeps who tweeted/re-tweeted the message above on Thursday, 31 Mar 2011 at around 1400H to determine who will be bringing home the prize (website hosting + a TLD).

3. Website url(s) where campaign was launched and related developments (e.g. launch, progress, winners announcement, post-event write-up).

Blog post announcing contest

http://blog.turfsiteph.net/2011/03/28/turfsiteph-net-twitter-contest/

Tweet announcing contest

http://twitter.com/#!/turfsiteph/status/52202011684384768

Tweet announcing winner

http://twitter.com/#!/turfsiteph/status/53668754747432960

Official turfsite.ph website

http://www.turfsiteph.net/

4. What makes this campaign outstanding? (results generated and how it helped the organization in comparison to how it was prior to start of the campaign)

TurfSite.PH offers local webhosting and top level domain services whose stated goal indicates "we dream that someday, all Pinoys will have his/her piece of the web." To that end, they decided to launch a contest on Twitter and give one lucky Pinoy their services free for a year. By having contestants tweet about them, it was also a fairly simple and quick way to promote their own site and services.

Permalink Reply by Rosario Juan on July 24, 2011 at 11:34pm

1. Campaign name: TWESTIVAL MANILA 2011

2. Campaign description / mechanics: (it should have start/end date, campaign objectives)

On March 1, we began the planning of Twestival 2011 which was slated to happen on March 24, in over a hundred cities all over the world.

Here is one of our blog posts, written by Tonyo Cruz, one of Twestival Manila's volunteers:

Dear kababayan,

You are invited to a special event, @TwestivalMNL, on March 24, 8:00 pm at Le Bistro Vert, Valero St. near the corner of H.V. dela Costa St. in Makati City, Metro Manila.

This is special because it will be our first time to hold a Twestival in the Philippines. We will be among many cities in the world which will have events on March 24 to "tweet, meet and give" to a good cause.

What makes this Twitter meetup different and worth your while? Like Twestivals abroad, @TwestivalMNL aims to help a good cause. All proceeds from ticket sales (P250 each only!) and other donations will go to @ JeepneED , which aims to build specially-designed e-learning jeepneys to rural high schools. Yes, let's bring 'em social media and the internet to our provincial schools -- in the form of the very-Filipino jeepney powered by clean energy, outfitted with 3G and WIFI, with netbooks and other learning materials for kids to use.

Our initial target may be modest -- P140,000, or like the familiar 140-character tweet but multiplied many times and converted to money and directed at a good cause -- but we're sure we share that common sentiment of achieving and surpassing the goal.

Here are ways you could help:

Block off your March 24 8:00 pm so you could attend - and come along with a friend.

Follow @TwestivalMNL and tweet about the @TwestivalMNL event.

Invite your friends -- officemates, workmates, your boss, and even your family.

Sponsor the event, especially if your company is on Twitter or would like to reach out to the Philippines' lively and dynamic Twitter community in a socially-responsible way.

Buy tickets in advance - or buy tickets even if you cannot attend. The more tickets sold, the quicker we reach the goal of providing support to @jeepNEED and the rural high schools it wishes to serve. We will have a safe and secure way to buy tickets online.

Buy more than one ticket. Buy tickets in bulk. This is not for everyone, really. But for those who wish to donate to a good cause. We say to them: @TwestivalMNL and @jeepNEED would be glad to receive your donations!

Publicize the event on your blogs and on Facebook, on newspapers/radio/television if you're a journalist or editor, on your shows if you're a movie/TV star. Tell your many followers on Twitter about this event.

Volunteer to contact media. Volunteer to look for sponsors. Volunteer to perform a song or a dance at the event. Volunteer to help in any way you see fit.

You have the power to make things happen on Twitter, and the same thing goes for @TwestivalMNL and @ JeepneED. We can do this.

See you on March 24 and together, let's tweet, meet and give for our kids in rural high schools!

Many thanks and best regards,

@TwestivalMNL Team
(and JeepneED)