Internet and Mobile Marketing Consumer Protection

[Janette Toral]

There are four recent policies that have an impact on the future of Internet and Mobile marketing delivery in the Philippines. These are all done with the context of protecting the consumer in the process. They are:

1. NTC Memorandum Circular No. 05-06-2007 Consumer Protection Guidelines. Here is a snippet of my talk about it.


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2. National Telecommunications Commission Memorandum Circular 04-06-2007 Data Log Retention

3. DTI Administrative Order #8: Prescribing Guidelines for the Protection of Personal Data in Information and Communication Systems in the Private Sector (pdf file)

4. Internet and Mobile Advertising Code of Ethics (pdf file) released by the Internet and Mobile Marketing Association of the Philippines.

I discussed the first three last August 15 at the 2nd Internet and Mobile Marketing Summit. Here is a copy of my presentation