Digital PR for Awareness Building and Crisis Management

DigitalFilipino Janette Toral interviewed MRM Worldwide (http://www.mrmworldwide.com) Digital Influence Director Elaine Uy how public relations is evolving as everything goes digital - where every social media user is to be seen as media.

Elaine emphasized that in order to click online, it all starts with the "idea". In handling crisis, she cited steps can be taken to ensure it will quiet down - sooner than later.

DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.