Using Social Media for Internal Corporate Publications

DigitalFilipino Janette Toral interviewed Lopez Holdings Corporation Senior Assistant Vice President for Corporate Communications Rosan Cruz (http://www.twitter.com/rosancruz) on her experience in extending LopezLink (http://www.lopezlink.ph), an internal publications for the Lopez Group, online and through social media.

It is rare to find an internal corporate publication making an effort to reach out to its employees through social media. In this interview, Rosan shared a realistic take in rolling out social media and some of the lessons learned at this early stage.

The DigitalFilipino Show series is produced by Janette Toral. It is directed by Buddy Gancenia.