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Using Social Media to Disseminate CSR Programs

In the Social Networking Conference 2010 (http://socialnetworkphilippines.blogspot.com), Rosan Cruz, Assistant Vice President of Group Public Relations at BENPRES Holdings Corporation, gave this presentation on how the company newsletter LopezLink used social media to spread the news - especially its corporate social responsibility initiatives online.

Social Networking Conference 2010 was an event co-organized by Fiera de Manila (http://fmi.com.ph) and DigitalFilipino Club (http://e-commercephilippines.com).

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